CRM Manager (Client Relationship / Client Development) - Top tier luxury brand (CI-JL-26206)

• Develop and execute the overall CRM (Customer Relationship Management) strategy for the luxury brand, aligning it with the company's objectives and values.
• Conduct customer segmentation and analysis to identify target customer groups and develop personalized marketing strategies.
• Implement effective customer retention and loyalty programs to enhance customer satisfaction and drive repeat purchases.
• Utilize data analytics and customer insights to optimize customer targeting, positioning, and messaging across various channels.
• Collaborate with cross-functional teams, including marketing, sales, and operations, to ensure CRM strategies are seamlessly integrated into overall business strategies.
• Manage and maintain customer databases and CRM systems, ensuring accurate and up-to-date customer information.
• Monitor and analyze CRM performance metrics, such as customer acquisition, retention, and lifetime value, to identify areas for improvement and make data-driven decisions.
• Lead the development and execution of CRM campaigns, including email marketing, direct mail, loyalty programs, and personalized communications.
• Stay up-to-date with industry trends, emerging technologies, and best practices in CRM to drive innovation and continuous improvement.

• Previous experience in CRM management, preferably within luxury industry.
• Strong understanding of customer segmentation, targeting, and positioning strategies.
• Proven track record in developing and executing successful CRM strategies to drive customer engagement, loyalty, and revenue growth.
• Proficiency in utilizing CRM tools, databases, and analytics platforms to extract actionable insights and optimize CRM initiatives.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make strategic recommendations.
• Strong project management skills to effectively plan, execute, and monitor CRM campaigns and initiatives.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams and effectively convey CRM strategies and objectives.
• Regional exposure and experience working in diverse markets is highly desirable.
• Familiarity with customer privacy regulations and best practices in data management and security.

aimHigher