Head of CRM - (Russian OR Ukrainian Speaker) | Relocation to Spain Required

• Customer Segmentation: Develop and refine customer segmentation strategies to effectively target different customer groups.
• Retention Campaigns: Design and implement retention campaigns to keep existing customers engaged and loyal to the platform.
• Acquisition Campaigns: Develop acquisition campaigns to attract new customers to the platform. This involves understanding market trends, competitor analysis, and identifying opportunities to expand the customer base
• Lifecycle Management: Implement lifecycle management strategies to nurture customers throughout their journey with the company, from onboarding to becoming VIP players.
• Data Analysis and Insights: Utilize data analytics tools and techniques to analyze customer behavior, identify trends, and derive actionable insights to improve CRM strategies and drive business growth.
• Personalization: Implement personalization strategies to deliver relevant and targeted experiences to customers across various channels, including email, SMS, push notifications, and in-app messaging.
• Compliance and Responsible Gambling: Ensure all CRM activities comply with relevant regulations and promote responsible gambling practices.
• Cross-functional Collaboration: Collaborate with other departments such as marketing, product development, and customer support to align CRM strategies with overall business objectives and ensure a seamless customer experience across all touchpoints.
• Technology and Tools: Stay updated with the latest CRM technologies and tools to streamline processes, enhance efficiency, and improve the effectiveness of CRM initiatives.
• Performance Monitoring and Optimization: Continuously monitor the performance of CRM campaigns and initiatives, track key metrics such as customer retention rate, customer lifetime value, and ROI, and optimize strategies based on performance insights.

• Understanding of gaming culture, trends, and player motivations.
• Excellent verbal and written communication skills.
• Data-driven decision-making ability.
• Experience with customer relationship management software.
• Proven client relationship management experience in iGaming.
• Creative and out-of-the-box thinking skills
• Must be fluent in English & have sufficient command of Russian or Ukrainian.

Pentasia