Digital Insight Analyst Portugal
Wunderman Thompson
- Lisboa
- Permanente
- Horário completo
- Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this)
- Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels
- Using measurement tools to analyse visitor behaviour in detail, across a wide range of digital properties (websites, mobile applications, instore devices)
- Creating detailed insight reports that cover key findings and recommendations
- Presenting your findings to a senior-level client audience and helping them understand what it means for their business
- Working with our internal UX and design teams to inform the creation of new websites and apps
- Answering client queries and running training sessions with them
- Solid experience working as an insight/data analyst, ideally in an ecommerce setting (client or agency)
- Advanced practical knowledge of Google Analytics, ideally including its Enhanced Ecommerce functionality
- A proven track record of delivering large insight projects for leading B2C organisations
- Numerically adept in using Excel (or similar) to analyse data
- Previous experience supporting junior team members
- Extensive experience working with senior client stakeholders
- Effective time management and multitasking abilities
- Practical knowledge of visualisation tools such as Google Data Studio, Tableau and Qlikview (or proficiency in using R or Python packages for relevant visualisation).
- Experience working with any of the following tools is a bonus: Adobe Analytics, Google Tag Manager, SessionCam, Decibel Insight, ContentSquare, Optimizely, Monetate, Qubit, HotJar, CrazyEgg