Technical Web Analyst

Motorola Solutions

  • Kraków, małopolskie
  • Stała
  • Pełny etat
  • 1 miesiąc temu
Company OverviewAt Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.Department Overview The Global Marketing Operations team is responsible for the management, measurement, and tracking of marketing strategies and tactics supporting the business and sales objectives for the company. This function is part of the Global Digital Marketing Strategy & Ops team, which is responsible for the prudent and thoughtful use of various marketing technologies to drive engagement and interest in our solutions with our customers. The team manages not only our digital web properties but also the entire martech stack, including the marketing automation platform that our marketers rely on for efficient campaign management.Job DescriptionWe are seeking a highly skilled and detail-oriented Technical Web Analyst to join our team and play a crucial role in driving data-driven decision-making through expert tagging implementation and maintenance. You will be responsible for developing and implementing tagging strategies across various platforms, ensuring accurate and insightful data collection for website and user behavior analysis.Responsibilities:Develop and implement comprehensive tagging strategies:Collaborate with stakeholders (e.g., product managers, marketing teams) to understand business objectives and data needs.Design and implement tagging plans following best practices and industry standards (e.g., Google Analytics, Google Tag Manager).Ensure accurate and consistent tagging across all relevant platforms and web pages.Maintain and optimize tagging infrastructure:Conduct regular audits and identify potential issues with existing tagging configurations.Troubleshoot and resolve tagging errors to ensure data integrity and accuracy.Stay updated on the latest tagging technologies and adapt tagging strategies accordingly.Perform data analysis and reporting:Utilize tagged data to generate insightful reports and dashboards for internal stakeholders.Identify trends and patterns in user behavior and website performance.Recommend data-driven strategies for website optimization and campaign improvement.Document tagging processes and guidelines:Create clear and concise documentation outlining tagging procedures and best practices.Maintain and update documentation as tagging strategies evolve.Collaborate with cross-functional teams:Work closely with developers, designers, and marketing teams to ensure seamless integration of tagging solutions.Communicate effectively and provide technical expertise on tagging and data collection.Basic RequirementsMinimum 2-3 years of experience in web analytics and tagging implementation.Strong understanding of web analytics principles and best practices (e.g., GA4, Google Tag Manager).Prior experience with Tealium is a plus.Prior experience with B2B websites is a plus.Proven experience in working with web development technologies (e.g., HTML, CSS, JavaScript).Excellent analytical and problem-solving skills.Strong attention to detail and accuracy.Excellent communication and collaboration skills.Ability to work independently and manage multiple priorities.In return for your expertise, we’ll support you in this new challenge with coaching & development every step of the way.Also, to reward your hard work you’ll get:Flexible working hours,Hybrid mode,Comfortable working conditions (high class offices, parking space),Competitive salary package,Strong team-oriented culture,Contract of employment,Private medical & dental coverage,Life insurance,Multisport card or MyBenefit vouchers1000 PLN for spectacles,Employee Pension Plan (PPE),ESPP - Motorola Solutions stock programme,Trainings and broad development opportunities,Volleyball field and grill place next to the office,Lots of sport activities as Moto football league, Wakeboarding, Snowboarding, e-gaming league etc.,Access to wellness facilities and integration events,Motorola Solutions is supporting CSR activities and encourages employees to participate.Travel Requirements NoneRelocation Provided NonePosition Type ExperiencedReferral Payment Plan NoCompany Motorola Solutions Systems Polska Sp.z.o.oEEO StatementMotorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email .

Motorola Solutions

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