Senior SEM Manager
Leap Tools
- Canada
- Permanent
- Full-time
- Establish a practice: Spearhead the establishment and growth of our Search Engine Marketing (SEM) business segment, specifically targeting small, independent retailers
- Strategic planning: Develop and execute a comprehensive SEM strategy tailored for small retailers, encompassing keyword research, campaign planning, budget allocation, and performance analysis, all performed to scale across hundreds of retailers.
- Campaign execution: Oversee the creation, implementation, and optimization of SEM campaigns across multiple platforms (e.g., Google Ads, Meta), ensuring alignment with clients' goals and ROI targets.
- Tracking and reporting: Analyze ongoing campaigns, continuously improving their performance based on reported findings and latest trends.
- Business development: Identify and target potential clients within the small retailer market segment, establishing partnerships and fostering relationships to drive business growth.
- Team building: When the business segment grows successfully, lead the recruitment and development of a dedicated SEM team to support the expanding client base.
- Proven track record (7+ years) in a client-facing SEM role.
- Extensive knowledge of SEM platforms, tools, and best practices, including but not limited to Google Ads, Bing Ads, Meta, keyword research tools, and analytics platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance.
- Exceptional communication and presentation skills, with the ability to articulate complex SEM strategies in a clear and compelling manner.
- Extensive experience in building teams and setting them up for success with the right culture, tools, and processes.
- Entrepreneurial mindset with the ability to thrive in a startup environment, demonstrating initiative, creativity, and adaptability.
- We work in tight-knit teams to maximize speed and cultivate an ownership mentality.
- We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
- We promote an environment where ideas are challenged. The best ideas win!
- We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
- It's not always about us. We give back to our community to ensure it can grow.
- We love to compete and have fun. Our game nights are legendary.