Digital Marketing Manager
P&O Ferries
- Nederland
- Vast
- Voltijds
- Positioning DP World as an end-to-end logistics provider in the mindset of the relevant target groups with the appropriate and coordinated narratives
- Identify these target audiences (together with Commercial) and develop marketing plans with specific objectives, across different channels and segments
- Establish a strong external customer engagement road map to strengthen the DP World brand awareness and create opportunities to network with customers
- Conceptualize and execute on multi-channel campaigns across the prospect and along the entire customer journey ensuring the alignment of communication and messaging across all channels
- Develop a marketing and campaign plan to increase awareness across all channels.
- Traffic generation across digital channels (in support and close coordination with the Marketing Manager Sales Enablement) for all touchpoints
- Customer journey management (from campaign side)
- Responsible for the further development and maintenance of online channels and online marketing activities such as SEO and SEA for Euroa (in coordination with comms tbd.)
- Development of paid media and social media campaigns to increase awareness.
- Forms the interface to comms, positioning its activities in terms of commercial marketing strategy
- Ensures a consistent, stringent corporate identity and corporate design in close coordination with the Brand-Team
- First level support for operational marketing requests such as advertisements etc. (e.g. for branches)
- Development of a marketing automation strategy (together with Sales Enablement)
- Responsible for Performance-Marketing Europe (in coordination with Brand) and derivation of KPIs as well as campaign tracking and performance measurement
- Professional experience in marketing, especially Brand and Awareness, ideally in a B2B environment
- Content Management Focus
- Experience in the conception and implementation of successful marketing strategies and campaigns
- Broad knowledge in digital marketing and the development and maintenance of online channels (using content management systems) and online marketing activities
- Expertise in SEO, SEA, paid media
- Experience in Social Media, especially LinkedIn
- Project management experience
- Experience in Marketing Automation (google analytics) desirable
- A sense for text and design, knowledge of Adobe Creative Suite is a plus.
- Higher educational level (Degree Business Administration, marketing)
- Working experience (minimum 4 years) within marketing, especially online-marketing
- Experience in an advertising agency is useful
- Strong communication skills - You are an exceptional listener. You communicate clearly. You write exceptionally well and you speak eloquently. You can explain just about anything to anyone. You're comfortable on the phone or to groups of people - at any level. You are incredibly tactful when delivering the facts.
- Problem solving - You enjoy solving problems. Getting to the root cause. You love taking on difficult challenges and finding creative, innovative solutions. You don't get flustered easily. If you don't know the answer, you'll dig until you find it.
- Detail oriented - You pay strong attention to the details as it is one of your core qualities. As far as you are concerned, anything worth doing is worth doing right, every single time. You stay focused, and nothing falls through the cracks on your watch.
- Exceptional critical thinking skills - You can identify gaps in logic and underlying causes of issues; You think on your feet. You like learning new things, and you can learn quickly.
- Strong collaborator - You can work independently because you self-manage, with limited direction and guidance, but you also enjoy collaborating across dynamic and multi-cultural teams and are personable, helpful and incredibly organised.
- Results oriented - You are proactive in handling competing priorities and meet your deadlines and commitments; you always demonstrate a “can do” positive attitude. Result oriented, team driven and customer focused
- Confidentiality - You consider and protect the confidentiality of company data at ALL times.
- Flexibility to travel - You are ready to travel up to 20% of the time across the region and if necessary globe to our operations and customers.
- IT skills - You are highly proficient in content management systems, have experience in Social Media and Marketing Automation Systems. You have good knowledge of the full Microsoft Office Suite, especially Powerpoint. knowledge of Adobe Creative Suite, and customer relationship management is a plus, but not a must
- Languages - You speak and write fluent English
- Good written expression and able to write texts independently
- Sales oriented mindset
- Open and innovative mentality
- Process-oriented and proactive approach
- Project Management skills (prioritize, plan, assign and control)
- Proactive self-starter and able to work with different stakeholders
- Able to work under pressure and tight timelines