Marketing Analyst (Hybrid)
Massive Bio, Inc.
- Ataşehir, İstanbul
- Sürekli
- Tam zamanlı
We are looking for Marketing Analyst to join our team in our Istanbul, Turkiye office. As a key member of our Marketing department.
The ideal candidate will be curious, have strong attention to detail, and have a passion for customer success.
Reporting to the Marketing Manager, you will:
- Analyze performance metrics across various digital marketing channels, including but not limited to PPC, SEO, email marketing, social media, and display advertising.
- Interpret complex data sets to identify trends, insights, and opportunities for optimization on patient funnel.
- Develop strategies to improve campaign performance, including audience targeting, ad creative, landing page optimization, and bidding strategies.
- Generate regular reports on key performance metrics, providing actionable insights and recommendations to stakeholders.
- Design and implement A/B tests to optimize marketing campaigns, landing pages, and other digital assets.
- Monitor competitor activity and industry trends to identify opportunities and threats.
- Work closely with other departments, including Marketing, Data and Operations, Business Development,and Product Development, to align marketing efforts with overall business objectives.
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
- Minimum 4 years of proven experience in digital marketing analytics, preferably within a performance marketing environment.
- Proficiency in data analysis tools such as Google Analytics, Meta Ads, PowerBI, or similar platforms.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience with A/B testing methodologies and statistical analysis.
- Excellent communication and presentation skills, with the ability to convey complex concepts to diverse audiences.
- Detail-oriented mindset with a focus on accuracy and precision.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Passion for staying updated on industry trends and emerging technologies in digital marketing and analytics.
- Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously.
- High level of speaking, writing, and understanding proficiency in English.
- Living in Istanbul, preferably on the Asian side.
- Work location is Kozyatagi, Istanbul; at least 2/3 days a week at the office.
- No military obligation for candidates.