Associate Director of Marketing - Jumeirah Muscat Bay
Jumeirah
- Muscat
- Permanent
- Full-time
- Develop, action, manage and measure the annual Marketing strategy, aligning closely with the annual Sales and Revenue strategies to ensure business targets and objectives are met.
- Develop strategies that will assist the Sales and Revenue and Operational teams in achieving their targets month-on-month.
- Development and management of Jumeirah Muscat Bay’s visual standards by working closely with Operations, Group Marketing and the appointed Agencies.
- Ensure that the new standards are adhered to for all communication pieces used for Jumeirah Muscat Bay as well as across the Group.
- Development and implementation of brands, visual standards guidelines and marketing plans for new products/ service launches working closely with Group Marketing, Operations, Sales, Marketing Team and appointed Agency.
- Development and management of an annual local and international PR plan working closely with Sales, Operations and Group PR to ensure the plan is aligned with their objectives.
- Development of a crisis communication strategy and message as needed working closely with the General Manager and Group PR.
- Oversee PR implementation by the Corporate Communications Team.
- Management of PR interviews, hosted stays and entertainment in support of Group PR.
- Ensure that Group PR has the tools and information needed to effectively represent Jumeirah Muscat Bay at all times.
- Development and management of an annual advertising plan, working closely with Sales, Group Marketing and the appointed digital agency.
- Development of suitable creative as per the plan, working closely with Group Marketing and the appointed advertising agency.
- Oversee advertising implementation and recording by the Marketing Team.
- Review and respond to ad hoc advertising requests.
- Oversee campaign plan development, execution and management by the marketing team to ensure feasibility, practicality and alignment with objectives.
- Oversee operational collateral development by the Marketing team to ensure feasibility, practicality and alignment with the new visual standards.
- Development and management of an annual events plan, working closely with Sales, Group Partnerships and Group Public Relations.
- Oversee event participation in instances where the Marketing team is tasked with event management.
- Development of an online plan geared to ensure that Jumeirah Muscat Bay is suitably positioned and covered on the internet, working closely with the Group Online team.
- Oversee online channel management (Jumeirah.com, Mercury, eNewsletters) by the Marketing Team.
- Assess and continuously adapt the digital marketing activities in coordination with the Group Digital Team and the Jumeirah agency network.
- Drive and optimize digital demand generation campaign.
- Plan and manage budgets to achieve desired KPIs across all channels including Physical, Social, Search and Display, closely aligning the marketing activities with the properties commercial goals.
- Development and implementation of an annual plan that utilizes all available channels, considering the sales objectives.
- Development and implementation of a Partnership marketing plan aligned with sales objectives.
- Oversee ad hoc partnership marketing request.
- Development and implementation of an annual sponsorship plan, working closely with Group Sponsorships and Sales.
- Review and respond to ad hoc sponsorship requests.
- Conduct and action next steps for quarterly reviews.
- Conduct and action next steps for annual appraisals.
- Develop annual training, development and career progression plans.
- Brainstorming of new ideas for planned marketing campaigns and activities.
- Facilitation of idea generation for Voices for ideas that can be implemented across Operations.
- Conduct weekly marketing status meetings to understand the progress of jobs on file.
- Ensure order processes are followed and systems are kept clean and up to date.
- Represent the hotel as Duty Manager approximately once per month as scheduled by the Executive Office.
- Maintain positive and constructive working relations with Jumeirah Muscat Bay Operations, Jumeirah Group Marketing functions and fellow SBU Marketing Communications Managers.
- Provide support to Group Marketing (global and GCC), Operations and Sales where needed.
- Represent Jumeirah Muscat Bay at monthly Group Marketing Communications meeting.