Marketing Performance Analyst, Visa Managed Services, AUNZSP (12-month Fixed Term Contract)
Visa
- Melbourne, VIC
- Contract
- Full-time
- Determine the performance of campaigns driven via personalisation initiatives
- Analyse and provide insights on Voice of the Customer to inform customer experience uplift initiatives
- Align on the performance narrative with cross-functional teams to understand the success of growth initiatives
- Leverage data insights to help shape product forecasting across channels
- Build strong relationships with internal stakeholders and liaise with cross functional teams globally to create recommendations for the client
- Manage stakeholders across marketing, sales, product and data to deliver key insights and align on sales narratives
- Document processes, key learnings and best practices in artefacts that can be reused across the client’s business.
- Solution-mind set – Applying creative problem-solving techniques and championing a client-first approach to marketing when opportunities and challenges arise to meet specific business objectives
- Active Contributor to Team Success - Actively participating as a member of a team to move the team toward the completion of goals. Makes suggestions for achieving team goals or performing team functions; provides necessary assistance to remove obstacles to help the team accomplish its goals
- Business Translator – Translates complex challenges into well-defined marketing concepts, showcasing the impacts and implementation considerations to develop and deliver campaigns to market. Ability to ‘think like a customer’ and show empathy to their experience is essential
- High-Impact Communication - Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions
- Building Strategic Work Relationships - Developing and using collaborative relationships to facilitate the accomplishment of work goals. Establishes good interpersonal relationships by helping people feel valued, appreciated, and included in discussions (enhances self-esteem, empathizes, involves, discloses, supports).
- Experienced in business analysis and performance monitoring
- Motivated in delivering data-driven insights to cross-functional teams
- Experience in forecasting at the product, channel and campaign level
- Tech savvy, data led and knowledge of tools like Adobe reporting platforms
- Deep experience in managing complex projects and customer product portfolios
- Superior problem-solving skills, with demonstrated intellectual and analytical rigor
- Strong team orientation with a collaborative, diplomatic, and flexible style; able to work effectively across multiple teams globally
- Excellent communication and presentation skills, including strong oral and written capabilities
- Self-motivated, results-oriented individual with the ability to progress multiple priorities concurrently
- Strong marketing acumen, with experience in working on business requirement gathering, and customer journey flows and tight project management
- Excellent client engagement and relationship management skills with a collaborative approach to stakeholder management.
- 5+ years experience in performance analysis
- Aptitude to learn and upskill across multiple capabilities
- Experience in and passion for payments
- Deep understanding and empathy of customer needs and commercial drivers
- Experience of presenting in person and remotely to a range of stakeholders at all levels of an organisation is desirable
- Consumer banking, finance and/or payments experience desirable. Start-up or agency experience also welcomed
- Experience with Financial Institution/Banking product and/or channel teams