E-Commerce D2C Manager Luxe

L'Oréal

București
Permanent
Full-time

Acum 18 zile

🔊 Calling all innovators, disruptors, and dreamers!Join L'Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we've been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.This could be the beginning of an unbelievable journey. Career possibilities are endless - and YOU are in the driving seat.What's in it for you?At L'Oréal, our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L'Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.Ready to shape and disrupt the future of beauty? At L'Oréal you will be asked to go beyond the ordinary and challenge the status quo.What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries, and contribute to solving complex challenges!Main responsibilities :

Drive customer acquisition, retention and growth through digital marketing and a seamless customer experience online.
Develops customer understanding trough customer data, contributing to the overall analysis of the consumer path to purchase
Drive growth, develop, propose and implement creative solutions to drive and convert more visitors.
Ensures that all established target are met on a monthly/ quarterly/ yearly basis.
Analyze and manage the CRM & loyalty programs
Works closely with Brand Managers to define the brand priorities and action plans
Ensures that the brand online journey is consistent with overall brand standards and strategies
Ensure user experience of the website including design & aesthetics, content, navigation, branding/marketing, performance, checkout funnel.
Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPI's (sessions, conversion rate, returning visitors, profit optimization)
1P data management
Manages and challenges the performance of media agency
Provide SEO/SEA and Digital Marketing through innovation and process improvements together with agencies (media, SEO).
Ensures the respect of the allocated budget and propose its optimization
Drives collaboration with all stakeholders, at local and zone level including technology teams and ensures continuous improvement and upgrade of the online shops;
Monitor the online local market & competition activities
Stay up to date with main online channels (Meta, Google, TikTok and others) awareness and performance solutions/products.
Ensure that delivery and return process are effective working closely with consumer care teams;
Leverage local constraints and maturity in ecommerce activations
Manage 3rd party contracts related to E-D2C

Professional background & Competencies:

Minimum 3 years experience in a D2C online business
Project Management & CRM experience
Very good knowledge of digital media
Very good analytical skills
Very good communication skills to inspire collaboration
Able to work with many stakeholders
Innovator & Strategist & Experimentalist exploiting emerging trends & consumer behaviors.
Team player
English speaker

Last but not least, some things you must know:1. We love to be the first at L'Oréal. You will get endless autonomy to propose, experiment, take risks and ensure that we stay at fore front of everything.2. The beauty industry is changing! We are leading the way and you will be shaping the revolution.We are not going to lie, the pace will be intense. We'll rapidly innovate! This also means that you'll be learning faster than anyone else in the industry.3. We have the resources, the focus, and a large enough user base to experiment with any ideas we can come up with. And you're going to be right in the thick of it.#beautythatmovestheword #JoinUsAtLoreal

L'Oréal

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