Global University Systems (GUS) is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions– whether on campus in Europe, North America, or even in their own home – they’re joining a network of 100,000 students worldwide. When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries.As Partner Marketing – EMEA, you are an omnichannel marcomms expert and will be part of an entrepreneurial team in Europe’s largest education company. You will plan and support the execution of International Marketing’s large-scale integrated campaigns to generate demand and drive pipeline growth. You will work with EMEA institutions and their marketing teams, as well as Head of Sales, to fuel the explosive growth of their destination institutions.We help innovative colleges and universities communicate with their recruitment partners in every global market. We put together structured, digital programmes for partner engagement, training, learning and development, and promotion. The communication we produce might be in any format: an app, email series, blog, roadshow, video, conference, webinar or live stream press release. It might be a big announcement, then followed up by personalised internal communications, with 'what this means for you' messages. They are always considered for the audience and adapted to the language, culture and commercial maturity of each market.This systems-driven role sits atop a sophisticated marketing operation function dedicated to the strategy, execution, and ROI driven processes associated with each marketing request. We can guarantee variety, challenge and creativity on the forefront of innovation.What will you be doing? Leading and delivering on the creation, strategy and delivery of programmes and campaigns designed to engage and ultimately deliver increased sales in collaboration with the EMEA Institutions and Head of Sales. You and the wider cross-functional team of developers, designers, copywriters, community managers, and marketeers will be responsible for the delivery of projects, working with the team and using your experience and ability to think and do, catch the detail, work hard, and be positive, to drive our institutions’ business forward and, of course, produce work to be proud of, helping international students achieve their dreams of studying abroad.We look for excellent delivery in areas like action plans, creating playbooks, bringing new products to market, leveraging all our channels (digital and physical). You will need to dive under the data, understand the trends, and recommend the next actions/projects to grow.It will be in your hands to build campaigns that deliver solutions and keep control of an always fast-moving series of deliverables in an ever-changing environment. It will test and challenge your abilities to communicate, think ahead, work efficiently and cross-functionally, and prioritize.The whole team is responsible for making sure the message is right, the content is on time and the effect is measurable. You’ll need to be good at managing stakeholders, communicating updates and providing positive solutions. Above all, you will want to deliver what the institutions need using whatever form of communication they like. Our partners come first.Responsibilities:
Proactively identifying new project opportunities and potential new contacts within existing institutions
Devise partner programmes that meet partners’ needs, understanding their underlying business case
Writing clear and accurate briefs
Maintaining campaign tracking and reporting and measure performance of campaigns
Create impeccable client relationships with our institutions through regular meetings, notes, action plans and other project management tools
Identifying opportunities to do something different
Manage stakeholders of all levels
Manage and continuously optimize our internal forums and communication channels (e.g., leads’ meetings, executive updates/reviews) by establishing cadence, building agendas and curating content
Own regular tracking of business performance and marketing impact metrics, evolving the framework in line with business and team priorities, and maintaining permanent repositories of key data
Build executive-level communications for our team, ranging from launch and activity updates to C-level executive briefings
Build, track, and update strategic narratives consolidating our go-to-market plans and defining objectives and key results. Codify ongoing learnings and facilitate best practice sharing between brands and regions.
Address emerging strategic questions with smart framing, quick fact-gathering, and data-driven analysis to make recommendations on key decisions, manage change, and incubate new capabilities
Plan and lead execution of the annual Marketing plan and implement quarterly reviews on what's working, what's not
Bachelor's degree or higher in Marketing, Journalism, Communications, or similar relevant field
Native-level English speaker and writer
Excellent organisational skills and ability to meet deadlines to plan multiple concurrent marketing activities, content and campaigns in a dynamic and fast-paced environment.
Excellent presentation skills to be able to present ideas and proposals in a clear and coherent way
Strong influencing and negotiating skills
Professional and upbeat demeanor, with the ability to interact effectively with customers, sales, marketing and other internal teams.
Excellent problem-solving skills, combined with strong business judgment.
Proven ability to work effectively with multiple cross-functional teams
Ability to deliver quality outputs in a fast-paced, exciting and dynamic environment with an ability to work to tight deadlines
Exceptional communication skills and ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner to influence outcome.
Demonstrable agency experience
Able to demonstrate excellent written and oral communication skills and attention to detail
A positive, confident, and determined approach
A high degree of self-motivation and ambition
Experience in managing relationships with stakeholders of all levels
Proficiency in the suite of Microsoft Office, Canva
Strong interpersonal and communication skills
Demonstrable agency experience, preferably within travel, membership, or recruitment
Proven Salesforce experience
Fluent in an additional language
Digital skills of all kinds welcome (WordPress, Social Media, etc)
We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. Please share your CV in English. We wish you every success.GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
