Marketing Leader

Sorare

  • Paris
  • CDI
  • Temps-plein
  • Il y a 1 mois
No information about remote work conditions has been provided for this job.What type of contract is offered for this position?Type of contract for this position: Permanent contractThe positionJob descriptionAt Sorare, we bet on passionate and innovative people! Are you looking for an empowering environment to grow professionally and personally? Join us in this tremendous adventure!Our MissionSorare is a fantasy sports gaming experience and marketplace featuring officially licensed digital player cards. With Sorare you build legacy teams - buying, selling, collecting and trading player cards -- and compete with them in free-to-play fantasy games to win rewards week over week and season over season, just like a professional sports owner.Sorare is revolutionizing digital sports fandom, and now has over 3,5 million users across 180 countries. More than 300 iconic teams, clubs, and organizations including the Premier League, La Liga, Bundesliga, Serie A, MLS, NBA, NBPA, MLB, MLBPA, and many others have partnered with Sorare to build the next sports entertainment giant.Our JourneySorare was founded by Nicolas Julia and Adrien Montfort in 2018 in Paris to bring sports fans across the globe closer to the players, teams, and leagues they love.With 130-plus employees across France and US, Sorare is one of Europe's fastest-growing startups and recently raised a $680 million Series B funding round from world-class investors including SoftBank, Accel, and Benchmark. Sorare also has athletes Serena Williams, Zinedine Zidane, Rio Ferdinand, Antoine Griezmann, Gerard Piqué, Blake Griffin, and Rudy Gobert among its investors, ambassadors, and advisors.Our ValuesOwn your game: Think and act like an owner, and expect your teammates to do the same. You are an “entrepreneur” empowered to make decisions and own the outcomes.Build with the fans, and for the fans: Have an obsession for high-quality user experiences. Engage our community with transparency to build trust and learn from the fans to deliver effective changes.Run fast: Take bold risks and outpace the competition in an ever changing environment. Have a bias for action (connected to team goals) and strive to ship and iterate.Have fun and bring joy: Sports have the power to unite people around the world, and as fans ourselves, we believe it is a privilege to work in this industry.Win as a team: We are all in this together as one team, win or lose. Inspire your teammates to always be better.As the Head of Marketing, you will play a crucial role in building the Sorare brand, defining its message, and growing our user base. You will sit in the executive team reporting to the CEO.You will bring Sorare's vision of uniting people through sports and unlocking team ownership for fans to a wider group of sports fans all over the world. You will create positive relationships and engagement strategies with a wide range of audiences, including our community, influencers, ambassadors and partners. You will globally lead and scale the marketing team at Sorare.ResponsibilitiesFormulate and execute comprehensive product marketing strategies to drive brand awareness and user acquisition within the dynamic and competitive landscape of mobile gamingCreate and implement a highly effective influence and brand ambassador strategy to ship compelling and authentic content aimed at growing and fostering a dedicated community around the brandProvide senior and strategic marketing and brand leadership in a startup environment, exhibiting flexibility and creativity to achieve marketing objectives with constrained resourcesDevelop and execute innovative social media strategies leveraging robust partnership resources with a primary focus on maximizing app installs and optimizing user engagementEstablish and monitor key performance indicators (KPIs) related to app installs, user acquisition, and retention metrics, providing actionable insights for continuous developmentCollaborate effectively with cross-functional teams, including product development, creative, and design, to ensure cohesive messaging and an exceptional user experienceRequirements8+ years of experience in product marketing, with 4+ years of experience leading teamsProven track record as an effective senior product marketing leader at a mobile first and consumer-facing organization, ideally in the gaming industryExceptional leadership skills, showcasing the ability to thrive and lead teams in a startup environment while maintaining a strategic visionExtensive experience developing and implementing high-impact marketing strategies with proven success in user acquisitionExcellent communication and collaboration skills to effectively engage with and lead cross-functional teamsAnalytical mindset, leveraging data-driven insights to refine and optimize marketing strategiesIn-depth knowledge of mobile-first gaming is preferredDeep passion for sports is preferredExcellent spoken and written communication skills in EnglishPerksHealth Care: Great medical, dental, and vision insurance coverage fully covered by SorareWellness Benefit: Sorare contributes to employees wellness (gym membership and sports classes in our office)Commuter Benefits: Sorare contributes to the cost of your commute with 100% of Navigo pass reimbursedLatest Tech: Sorare provides equipment such as laptop, monitor, etc.Lunch: Sorare will contribute to their employees lunch vouchersTime Off: we offer 5 weeks of paid holidays per year in addition to the national holidays and attached RTTOur Hiring ProcessStep 1: Recruiter Screen (30 min)Step 2: Hiring Manager ScreenStep 3: Case Study + Panel interviewsStep 4: Reference Check & OfferSorare is an equal opportunity employer committed to an inclusive and diverse workplace. All applicants will be considered for employment without attention to: race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other basis prohibited by law.As we are an international company, please note we speak English in the workplace. Please apply for the role with an English CV so we can process your application.Want to know more?Meet Ryan, Chief Operating OfficerMeet Philip, Graphic DesignerDiscover the companyExplore the company's profile or follow them to find out if they're the right fit!Are you satisfied with the format of our job posts?Your feedback helps us improve the Welcome to the Jungle experience.YesNoFollow them!The companySorareBlockchain, Video Games, Sports140 employeesFounded in 2018Average age: 32 years oldRevenue: 300M€Employee turnover: 2%30%70%Who are they?Sorare is at the intersection of sports, gaming and NFTs. Through tradable digital cards, Sorare is designing a collective fantasy sport experience where you can manage your favorite Football, Baseball and Basketball players, hone your passion to earn prizes and be part of a community. Anyone, anywhere, can connect with the game on Sorare. The company's mission is to build “the game within the game” and to give fans, players and clubs the platform to celebrate, share and own the game.Founded in 2018, Sorare has seen tremendous growth. The platform had a card sales volume of over $300M (€270M) since January 2021 across 160 countries. Sorare is backed by a world-class team of investors including Softbank, Benchmark, Accel Partners, footballers such as Gerard Piqué, Antoine Griezmann and Rio Ferdinand, and key tech investors such as Alexis Ohanian.The workplaceNeed more info?Company life, atmosphere, achievements... 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Sorare