Segment Marketing Manager, Automotive
Micron
- San Jose, CA
- Permanent
- Full-time
- Drive targeted application understanding, size market opportunities, deploy communication strategies and collateral to increase thought leadership in Automotive IVI, ADAS and telematics sub systems.
- Ownership of applications working group and application specific environmental scan and Go-To-Market (GTM) strategies.
- Driving global strategic projects in support of key strategy execution.
- Collaborate multi-functionally to drive the MRD process.
- Business development for emerging direct buy CSVs
- Work closely with FAE, PLM, quality, and ecosystem teams to ensure strategy execution.
- Representation in PLM core team meetings for ensuring segment inputs/approvals in PLM decisions.
- Build business/technical outbound collateral that help our FAE’s and sales teams to outsell the competition – facilitate CTM engagements with key focus on developing application specific positioning.
- Collaborate with marcom teams for Micron’s Automotive marketing campaigns and other industry events to drive brand awareness and promote Micron leadership.
- Bachelor's degree in Electronics or Computer Engineering with minimum 5 years’ experience in one of the following roles: Business Development Manager, Product Marketing Manager, Technical Sales, Technical Marketing Engineer, Systems/Applications Engineer, Market Research Engineer, or related occupation.
- You have in deep understanding and knowledge of the automotive market from market dynamics, customers (OEMs, Tier 1s), business and technology trends in focus applications..
- Develop sophisticated technical and business strategies on technical/business problems with limited direction.
- Proficient in data analysis to drive market model, assessment of business opportunities, and rationalization of revenue plans based on top down vs. bottoms up analysis.
- Have worked in a matrixed organization and can optimally influence multiple levels of sales, field, and business unit marketing organization.
- A positive demeanour with strong communication and presentation skills.
- Ability to analyze marketing data and understand macro and micro industry trends and drive decisions based on this analysis.
- Ability to understand technical/architectural requirements, with the ability to conduct a first level of application and system architecture specific dialog with customers.
- Develop effective presentations, and collateral intended for both internal and external audiences.