Digital Manager - KSA, Egypt and Levant
Accor
- Jeddah, Makkah
- Permanent
- Full-time
- Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure hotel's presence across key Social platforms relevant to the source markets and social content production
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Review and monitor hotel's competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
- Minimum 5 years experience in Digital performance role
- Flexibility to travel within the KSA & Egypt region
- Excellent English and Arabic both verbal and written
- Strong understanding of current digital marketing concepts and trends
- Excellent Presentation and analytical skills
- Knowledge of Power BI, Tableau and Google Analytics is a strong plus
- Results-oriented mindset with a focus on revenue growth and performance optimization.