Marketing Manager

PersolKelly

Regular provision or relevant market information and trends to the respective end users (external and internal)
Visit existing and potential customer’ key personnel alone or together with the KAMs to identify their needs/requirements and give marketing presentations
Develop and implement marketing support programs in collaboration with KAM, existing and prospective customer’s marketing and senior personnel with the goal to grow SIG Combibloc’s sleeve volume and market value
Coordinate local input & commercial team for system cost analysis for new projects/ commercial offer

Provide sleeves, mock-ups and filled samples to internal and external customers
Assist customers in the development of new product concepts & Coordinate with Quality Dept. to run trial in SIG Tech Centers (if request)
Assist customer in the development of new packaging designs or redesigns (“Idea+”)
Work closely with Commercial team to monitor new product launch in SIG packaging & submit input for the CBAS Reports quarterly and “Market Innovation CBAS”
Customers’ engagements:

Understand customers’ portfolios, market trends and ideate concepts to drive and lead innovation workshops with customers in Vietnam. Coordinate with flavor houses for kitchen samples related customers’ workshops.
Regularly update to customers market information, trends, SIG innovation, SIG blogs via e-news, workshops, meetings

Monitor political developments, enactments, regulations affecting SIG Combibloc business and the markets which SIG is supplying
Monitor economic, social trends and developments in the country and the impacts for company business industry
Track NCSD and LD total market size, growth, package split, key players and the drivers for growth in the relevant market segments and categories.
Monitor customers’ communication, marketing campaign, new products launch for monthly review
Monitor competitors’ communication, marketing campaign, pricing movement for monthly review

Develop MKT plan yearly to build SIG Vietnam branding & execute into media channels – focus on digital platforms. Present to CM & Head of cluster MKT for approval.
Translate/ Copywrite SIG blog posts into local languages and manage contents on time in SIG website/blogs, official digital platform.
Under the direction of the Country Manager and in accordance to the CBMO/AS Strategic Planning guidelines; develop Vietnam Country Plan (SP&B), Vietnam Business Plan & cascaded by Accounts
Develop & Execute the CSR activities to build SIG brand

Monitor & Report monthly or adhoc report for local movements on sustainability incl: government regulations, market trends, customers’ demand…
Work with related partners to carry out the sustainability topics & target in local/ regional
Develop & execute SIG sustainability plan with/without customers to ensure SIG target in Vietnam.
Others:

Work closely with customers & all front-line departments to monitor customers’ satisfaction & take responsibility on active NPS survey yearly.
Develop & Execute internal MKT campaign – Well-being
Support ad-hoc research