Marketing Communication
ธนาคารเกียรตินาคินภัทร
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
- Develop and implement creative marketing campaigns to promote the program's benefits and drive client participation.
- Manage communication with clients regarding program updates, benefits, and eligibility.
- Part of the working team to implement integrated loyalty platform across business groups.
- Collaborate with internal teams (e.g., Wealth Management Advisors, Relationship Managers) to ensure seamless program delivery.
- Analyze program performance metrics and identify opportunities for optimization.
- Partner with internal stakeholders to conceptualize and plan exclusive events for high-net-worth clients.
- Secure and manage partnerships with external parties to enhance event offerings and create win-win scenarios.
- Develop and execute comprehensive marketing communication strategies for events, including branding materials, invitations, and promotional content.
- Manage logistics and oversee event execution to ensure a seamless and memorable client experience.
- Develop and execute data-driven marketing promotion strategies to increase overall business results for the Wealth Management segment.
- Work closely with the sales team and/or product team to understand their needs and create targeted marketing campaigns that support their efforts.
- Analyze the effectiveness of marketing campaigns and identify areas for improvement.
- Bachelor's degree in marketing, communications, event management, or a related field (preferred).
- Minimum 3-4 years of experience in marketing or event management.
- Demonstrated understanding of client relationship management principles and the importance of client confidentiality.
- Excellent communication, interpersonal, and organizational skills, with a talent for collaboration.
- Proven ability to develop and execute creative marketing campaigns and event concepts.
- Experience managing and leveraging external partnerships to achieve mutually beneficial outcomes.
- Strong attention to detail with a passion for exceeding client expectations.
- Experience using a Customer Relationship Management (CRM) platform is a plus.
- Great Teamwork: We are a collaborative team that thrives on open communication, mutual support, and shared success. A willingness to share ideas, actively listen to colleagues, and celebrate team achievements is essential.
- Positive Attitude: We believe a positive outlook is contagious and fuels creativity and problem-solving. Your enthusiastic and can-do spirit will contribute significantly to a dynamic work environment.