Key Responsibilities and ActivitiesStrategic Channel Management: Define, plan, and execute the CCM strategy in the geography in compliance with global guidelines, collaborating with local Marketing and Sales teams.Drive portfolio availability and visibility at the point of sale, both onpremise and offpremise, maximizing consumer/shopper experience and fostering bartender advocacy. Plan and execute brand building BTL activations across all commercial channels. Provide guidelines for distribution growth targets aligned with brand growth priorities. Define the local ecommerce strategy. Perfect Store: Define local point of sale segmentation aligned with global frameworks. Plan and execute Perfect Store in both the On Premise and Off Premise. Oversee Point of Sale Materials definition and execution. Bartender Engagement: Define advocacy and engagement strategies for the bartender community through the local Campari Academy. Ensure proper activation per bartender segment and contribute to the development of guidelines and tools for bartender/ambassador engagement. Insights & Analytics: Drive Shopper learning and articulate insights into strategies. Collect, administer, and report sellout and trade inventories information. Own the Consumption Model. Partner with IT for the implementation of digital transformation in commercial functions. Budgeting & Performance Tracking: Define the CCM annual budget to achieve business objectives. Ensure effective budget management and ROI optimization. Monitor performance and rebalance resources. Ensure compliance with financial procedures and timelines. Leadership: Actively contribute as a member of the Argentina, Peru & Partnership Markets Lead Team. Develop direct reports. Foster strong teamwork with Marketing, Sales, Finance, IT, and HR. Key Relationships Internal: Global Channel CCM Sr. Director, Sales Director, Marketing Director, Finance Director, HR Director, IT Manager, and Managing Counsel. External: BTL Agencies: Activations, Events, Convention, Expos. Outsourcing Agencies: Merchandisers, POS Suppliers and Designers, POSM ADM Suppliers. Agencies: VAPs, Incentives, Bartenders Academy events. Experience Required Minimum 5 years in leadership roles on Trade marketing, Sales, or Marketing with a demonstrated track record of excellence. Proven experience in working cross functionally on challenging projects and delivering excellent results within challenging deadlines. Bachelor's degree in Marketing, Administration/Business, or similar. Skills Leadership: Excellent leadership and management skills. Ability to work autonomously and manage competing priorities. Strong interpersonal, communication, and influencing skills. Teamwork & leadership team. Strong commercial outlook, including brand and channel profitability. Great team player with an outgoing interpersonal way of working, adaptable to a fastgrowing, and changing environment. Technical: Budget and financial acumen. Ability to define plans based on data reports. Strong presentation skills. Consumer understanding and Market research insights. Annual business planning. Program execution management. Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Note to applicants: Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies: Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .
