Social Media Manager – InsuranceLocation: Atlanta, White Plains, or ManhattanDepartment: MarketingSummary:We are searching for a Social Media Manager to develop and execute our social media strategy. You will be responsible for managing our social media presence across various platforms, creating engaging content, and fostering an online community.Responsibilities:Collaborate with a social media agency to implement our social media strategy, including content creation, posting schedules, and engagement tactics.Manage and monitor all company social media accounts (Facebook, LinkedIn, Instagram, Pinterest, TikTok)Engage with followers through comments and messages to build a strong online community.Work with internal creative teams to develop compelling social media content (text, images, videos, infographics).Analyze social media data and audience insights to understand trends, track engagement, and measure performance.Stay updated on industry best practices, platform changes, and emerging social media trends.Establish key metrics to measure the impact of social media on overall marketing goals.Generate reports on social media performance with recommendations for improvement.Develop targeted social media strategies for different customer segments.Qualifications:Minimum 5 years of experience in social media marketing or a related field.Bachelor's degree in marketing, communications, or a related field (preferred).Proven experience with successful social media campaigns.Proficiency in social media management tools and analytics platforms.Strong creative and copywriting skills to generate engaging content.Excellent understanding of branding, messaging, and target audience engagement.Superior written and verbal communication skills.Design skills a plus.Benefits:Competitive salary and bonus structureComprehensive health insurance benefits packagePaid time off, holidays, and sabbatical programFinancial wellness and wellbeing programsDynamic and positive company cultureModern work environment with perks.
