Manager - Performance Marketing
Publicis Groupe
- Riyadh
- Permanent
- Full-time
- Lead the development and execution of media plans for Samsung in KSA market
- Work along with reporting Director taking into account both the client's and the agency's key performance indicators.
- Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
- Collaborating with cross-functional teams to develop and execute effective media strategies.
- Manage day-to-day client relationships and communications.
- Build a strong rapport with clients and business partners.
- Mentor and guide junior planning team members.
- Quality control for all media planning.
- Overseeing team on day-to-day projects.
- Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
- Strong analytical skills and ability to interpret data and market research
- Strong grasp of industry trends and best practices
- Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..)
- In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc..
- In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager
- Familiar with and able to describe the characteristics and advantages of the Group's various products and services.
- Knowledge of digital media and emerging technologies
- Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
- Development of sound channel strategy and activation in line with the communication plan
- Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
- Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally
- Responsible for efficient/accurate admin for the group