Digital Media Executive

• Execute and optimize performance marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, Tiktok, snapchat, Linkedin etc.
• Identify and target relevant audience segments based on demographic, behavioral, and psychographic data.
• Monitor spending against targets and adjust as needed to optimize performance as per the brief from E-commerce Manager.
• Utilize analytics tools (e.g., Google Analytics, Facebook Analytics) to track campaign performance, generate insights, and produce regular reports.
• Communicate campaign objectives, strategies, and results effectively to internal stakeholders.

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