Digital Intern
Coty
- Singapore
- Training
- Full-time
Job Title: Digital InternAbout the Role
Through this role, you will be able to gain an understanding of: digital marketing & e-commerce in the environment of Travel Retail Asia Pacific, gaining exposure to best-in-class digital practices across fragrance, makeup & skincare category.KEY RESPONSIBILITIESIn this role you will be responsible for:
- Digital Campaign Planning & Execution
- Design & execute effective digital amplification programmes (e.g. livestreams, social media, display advertising) that drives commercial sales growth
- Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure digital campaigns are aligned with the IMC & commercial activities.
- Track & report campaign performance to evaluate effectiveness of activation & formulate actionable insights for future.
- Collaborate with global brand & digital tech teams to develop & adapt digital tools that elevate consumers' shopping experiences
- Implement guidelines in partnership with cross functional teams (marketing, merchandising, commercial, training) to ensure successful implementation in stores across APAC region.
- Track commercial performance & gather feedback from commercial teams to further improve subsequent variations of tools.
- Support the conceptualization and execution of loyalty programs for Coty brands in close collaboration with cross functional teams (marketing, commercial), external agencies, and retailers.
- Grow engaged customer database through a robust content strategy.
- Track channel, campaign, creative, test performance and share regular updates and learnings to key stakeholders.
- Evaluate competitors' digital & e-commerce activities across the region & share best practices/innovations from competitor brands, providing actionable insights for brands
- Assist in upskilling extended team's digital capabilities through providing insights into industry's latest trends & happenings
- Undergraduates who can commit for at least 6 months (June 2024 to Dec 2024) for a full-time internship.
- Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
- Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
- Possesses cross-cultural awareness and high emotional intelligence.
- Articulate, with the ability to work in a fast-paced environment.
- Good balance of a professional attitude while having fun.
- Strong interest in consumer goods, makeup and beauty products.
- Strong desire to learn along with a strong sense of ownership.
- Persuasive, resilient and flexible, able to easily adapt to new challenges.
- Passionate, enthusiastic and driven to regularly follow-up with loose ends.
- Able to thrive despite challenges while adopting a positive attitude under pressure.
- Acquire digital campaign management skills, that includes:
- Digital strategy formulation (guided by line manager)
- Optimisation in campaign execution (targeting strategies, creative choice, commercial promotions)
- Increase digital competency through understanding industry's latest happenings & trends
- How to bring actionable insights with real commercial impact through data analysis