About the roleThe Digital & Trade Marketing Manager is a two layered responsibility covering both digital &trade. In the digital part, the main role is creating a cohesive digital marketing strategy for our brands and for enabling our E-commerce initiatives in alignment with business owners. This role is responsible for maximizing audience reach and engagement to generate leads for sales and increasing the total turnover and conversion rates of the Online Sales Channel. Support the digital way forward of our Chocolate Academy brand and its activities (social media, online courses). In alignment with the Head of Marketing the Digital & Trade Marketing Manager will define the content strategy of our brands and priority initiatives translating into briefs and production of content.For the trade marketing part, the key role is responsible for leading and supporting the implementation of Trade Marketing Strategy to achieve defined business objectives across all product categories and channels. Establishing channel strategies and developing trade campaigns and tracking the results are the key expectations.The Digital & Trade Marketing Manager has to make field visits, understand customer profiles to organize tailored offline trade campaigns and events in combination with online communication. The role is also responsible for organizing trade events such as fairs, chef gatherings, co -creations, inspiration days and so on.Key responsibilitiesResponsible for management and monitoring of Trade Marketing Investments, initiatives and organization in the market.Organizing and leading the execution of trade events such as fairs, chef gatherings, cocreations, inspiration daysResponsible for Trade Marketing /Category Management / Channel Management / Service Management process solutions with external internal customers to grow the categories.Actively participate in setting the local business strategy.Development of a trade promotional plan with channels, key customers and distributors.Develop, implement, evaluate plans to meet defined profit objectives. Manage and evaluate trade promotion levels to achieve maximum marketing returns. Promotional budget handling. Receiving Organizing promo material.Managing local websites and e-communication for gourmet brands and updating local product information/organizations.Responsible for catalogs, brochures, flyers, roll-ups, all visual marketing toolsDeliver digital marketing plans aligned with company strategy that drive customer acquisition and meet traffic targetsLiaise with external agencies to deliver digital projects and campaigns on time and within budget, challenging agency partners to provide relative and innovative solutionsDefining online campaigns and developing communication waysManaging online promotion calendar: segmenting online promotions and mapping relevant customer groupsMonitoring, providing insights & KPI follow-ups using tracking and analytical toolsProvide Post-Campaign reportingProvide reporting and analysis for digital activity to ensure ROIAbout you5+ years of relevant working experience in trade marketing, brand management. Digital marketing know-how will be an asset.Project management and organizational skills to oversee/deliver concurrent projects/work streamsDemonstrated ability to understand audience requirements and develop targeted and appropriate communicationProficient in MS Office SuiteExperience with ecommerce platforms and marketing support preferredExperience using Marketing automation software (Pardot) and CMS preferredExpertise in web technologies and trendsEnglish - Proficiency levelAt Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.If you want to learn more about Barry Callebaut, please find further information .Were you missing anything in this job ad? Please share your feedback with us by clicking .
