Digital Communications Specialist in MASLAK / İSTANBUL, Turkey

Maslak, İstanbul
Kontrat
Tam zamanlı

21 gün önce

Nestlé is one of the world's leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.Get to know us better at www.nestle.comJoin Nestlé Team and be a Force For Good!We are currently looking for a Digital Communication Specialist to join our Nespresso team.Location: Maslak, İstanbulType of contract: PermanentAs a Digital Communication Specialist , you will have the following responsibilities;

Lead the adaptation & production process to get the digital assets ready on time for each campaign and always-on communication

Coordinate the implementation of the media plans with media and creative agencies for periodical and always on campaigns (Social Media, YouTube, Programmatic, SEM, SEO, etc.) in line with media budget

Lead the implementation of audience-driven communication with personalization (1st & 3rd party data and content management) to increase conversion rate

Keep track of the performance campaign KPIs daily and manage the day-to-day operations with the agencies to optimize for achieving the brand targets and conversion goals

Provide weekly & monthly reports by analyzing the media agency reports, Google Analytics data and global dashboards to drive insights and manage the media budget more efficiently

Foster a data-driven test&learn mindset to increase the effect of the investment with creative assets, ideas and platforms (ex.A/B testing with content and target groups)

Support organization of the influencer content collaborations on digital platforms

Lead integration and development of relevant tools and processes to ensure fast and flawless data flow and disruptive consumer communication (global dashboards, local agreements, implementation of global naming conventions, etc)

Support development of annual communication strategy and budget management

Follow up all emerging digital technologies and channels, trends and best practices

Get the designs & delivery lists ready and execute emailing plans in collaboration with CRM team and global agency

Support trade team with eRetailer communication plans

Which profile are we looking for?Professional experience:

2-5 years of hands-on experience in digital acquisition/performance activities driving audience strategy on websites and targeting (SEM, Performance, Programmatic, Retargeting, Custom Audiences, Personalization).

Technical knowledge and also experience with Google Analytics (certification is a plus), DoubleClick, DV360, DMP, Criteo, Paid Search and SEO.

Experience in brand management and brand communication

Excellent digital understanding and communication skills (analytical and creative approach)

Experience in Content management (development / adaptation) and Influencer project management is a plus .

What are our employee community values?Safety, quality, compliance and respect are pillars for our community existence.Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.What are our working values at Nestlé?Flexible work scheduleHybrid workingMultinational experience at one of the world's leading food and beverage companyInternational and domestic career opportunitiesDevelopment opportunities and trainingsExclusive employee discountsEmployee Assistance Program, 24/7 expert supportSport benefit program (benefit from more than 350 sport centers)A paid birthday leave4 weeks paternity leaveThe Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good...To help us track our recruitment effort, please indicate in your cover/motivation letter where (vacanciesinturkey.com) you saw this job posting.

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