Senior Manager, Marketing
Aspire Bakeries
- Chicago, IL
- $110,000-135,000 per year
- Permanent
- Full-time
- Initiating and developing measurable business strategies for the segments across the entire Otis Spunkmeyer product portfolio to achieve financial and volume objectives.
- Developing and implementing strategic marketing plans by translating market research into usable insight, and prioritizing them based upon customer/channel impact while remaining consistent with key customer/channel strategies.
- Serving as an expanded primary internal Marketing resource for sales and sales strategy teams.
- Driving alignment within Aspire Bakeries for the Otis Spunkmeyer Brand to deliver sustainable growth and profitability, including synergies with omni-channel solutions, where feasible, to drive integrated cross-channel solutions for customer and consumers.
- Identify and execute digital marketing support to evolve Otis Spunkmeyer’s go-to-market for earned and owned media; collaborate with national account sales partners to maximize our presence with customer digital opportunities.
- Developing programs and brand activations that align with the strategic imperatives of key foodservice channels.
- Supporting business development with select key non-commercial, distributor and national accounts against national initiatives.
- Support both U.S. and Canadian foodservice teams; support U.S. In-store bakery team.
- Leverage syndicated category, customer and consumer analytics to formulate insightful, data driven recommendations.
- From the brand and marketing lens, aligning innovation cadence to support annual plan: pre-launch and launch timing with R&D, Project Management and Sales.
- Developing programs and promotions with marketing agencies and effectively managing timelines and budgets.
- Expand capability of data, analytics and exaction of primary Otis Spunkmeyer merchandising program.
- Contributing to the segment media plans including print, direct mail, e-media and website.
- Leading the brand and marketing contributions for all key foodservice industry trade shows.
- Delivering volume and profit results that contribute to achievement of Otis Spunkmeyer’s overall financial objectives. Incumbent will be responsible for the management of marketing and overhead budgets for their channel.
- BA/BS Degree OR high school diploma/GED plus significant related experience required. MBA preferred
- Experience in the foodservice convenience, vending or alternate retailing segments. In-store bakery experience also desired.
- Channel, Customer or Brand Marketing experience (preferred 5-7 years)
- Digital native or digital passion person; digital analytics savvy
- In depth knowledge of foodservice industry trends, foodservice category analytics, channel business dynamics, consumer dynamics and ability to develop integrated marketing communications plans to drive channel sales.
- Ability to assimilate raw research into analysis, implications and recommendations with executive summary.
- Experience in developing consumer and business-to-business promotions.
- Experience in developing customer and business strategies.
- Advanced skills with Microsoft PowerPoint, Word, and Excel.