Manager Business Segment

• Customer base management - quality acquisition, ARPU enhancement and churn reduction
• Corporate service bundling - improving the overall ARPU by bundling business solutions to traditional corporate services i.e. voice, data, VAS.
• Customer base analysis - to identify the segments, price the products and market in a manner to increase the revenue and eventually move from ARPU to ARPA.
• Looking for new concepts and opportunities in the market.
• Putting the new concept in terms of value to the organization for implementation.
• Help in creating PD and BC for new products or promotions launched in the market aligned with Marketing KPI for business segment
• Regularly tracking of business segment Marketing KPIs performance (UU, revenue and usage)
• Working closely with technical / IT and CC team for resolving Marketing related issue faced by business customer segment
• Setup, design, launch, and manage the campaigns through all the available channels.
• Identifying the customers based on their Usage, ARPUU and plan campaign for each segmented customer separately.
• Champion and monitor customer traits and always devise means of improving their experiences with Roshan to minimize their propensity to reduce spend, thereby maximizing customer profitability and understand the strengths and weaknesses via enhanced feedback management.
• Periodical review and course correction to correct/ resolve/ leverage opportunities for revenue growth within the customer segment base
• Follow up with PMO on implementation of the projects from the Roadmap.
• Interact with technology to make sure all the products are aligned with technical feasibility and performs smoothly.
• Highlight the key drivers to increase customer usage (local voice, incoming revenues, and top ups)
• Profitability analysis
• Predictive customer usage behaviour analysis

• Master in Public Administration, specialized in Sales Marketing

• A minimum of five year of similar experience.

• Strong analytical thinking and logical reasoning
• Strong Communication Skills
• Data Mining and Reporting skills
• Campaign management
• Strong analytical, quantitative and financial problem solving skills
• Proficient in spreadsheet and presentation tools and skills
• Ability to learn and use tools to access and analyze data
• Proficient with spreadsheets and presentation across Microsoft Office and other business applications to consolidate the marketing reporting dashboard, business cases, and generate insights from numeric and competitor trends.
• Project planning, organization & time management skills
• Strong; Creative Judgment, Critical and Analytical Thinking Skills able to draw conclusions from data, management information and trends.
• Self-starter - demonstrable ability to drive forward work on own initiatives aligned to achieving targets with little explicit direction.
• Strong teamwork & collaboration stakeholder management skills.

• Strong Microsoft Excel Skills

Roshan Telecom