Marketing Internship Program - Summer 2024 (July)
BlaBlaCar
- Paris
- Stage
- Temps-plein
- Digital Marketing: Within the Digital Marketing team, you will work on all high-impact digital paid channels (Search Engine Advertising, Paid Social, Display, App Stores Advertising, Video & Audio Advertising,...) for several countries (France, Spain, Brazil, etc). You will be joining a very skilled and motivated team whose goal is to accelerate BlaBlaCar's growth via efficient marketing activations. You will be playing a key role in optimizing marketing performances to reach the company's business objectives as well as increasing our brand awareness.
- Marketing Orchestration: The Marketing Orchestration team is responsible for defining the marketing roadmap and delivering actions to satisfy specific marketing objectives. Within the Marketing Orchestration team, we are looking for two interns: 1 intern will work exclusively on BlaBlaCar France (long-distance carpooling, bus…) and the other will work on BlaBlaCar Daily (short-distance carpooling). Working closely with the respective Marketing Orchestrator, you will be involved in various topics: the definition of our CRM strategy, the coordination of the content delivery, the finding of new marketing partnerships, coming up with growth hacking ideas, being involved in the planification of above-the-line campaigns (radio, out-of-home, television), and reporting on all the marketing actions performed in the market. You will join a team whose goal is to raise awareness & consideration about BlaBlaCar while making sure our ROI is aligned with our objectives. Being proficient in French is mandatory in these positions: you may have to regularly communicate both orally and in writing to internal and external stakeholders in French.
- Door-to-door, Growth: We're looking at cracking the carpool Door-To-Door usage. We have launched a dedicated, independent team to build a new product to crack this usage. As the Growth Marketing Intern, you will work closely with the Product Marketing Manager in managing all marketing channels to grow our new Door-to-Door product. You will contribute to launching new geographies using our growth playbook, with a key focus on student challenges and social media; iterating on new marketing channels to grow acquisition, defining our user cycle programs to boost activation and retention, and supporting offline acquisition campaigns.
- You are passionate about the marketing world
- You are fluent in English (French is mandatory for some positions, see details above)
- You are rigorous and well-organized
- You have a passion for data
- You have excellent communication skills, you are humble, and you enjoy sharing & learning from others
- You are enrolled in a bachelor's or master's program, available for a 6-month (mandatory) internship starting in July 2024
- Nice-to-have: First experience in a similar field
- Being familiar with marketing metrics (CAC, ROI, etc…) is a plus
- Salary range: 1000-1200 gross/month
- Hybrid working mode
- One holiday per month
- Local meal plan policy (Swile card)
- 50% transportation paid (Forfait Mobilité Durable)
- Free unlimited carpooling & bus rides
- Personal growth via trainings, mentorship, and internal mobility programs
- Regular team building events
- Mental health support through
- 1 day off per year to test our product
- Annual budget for Sport & Cultural activities (180EUR reimbursed)
- a 45-minute interview with one of our Hiring Managers-
- a 15-minute discussion with one other team member
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