Product Manager

• Management of the product range and marketing activities for the BU/SBU
• Define short, long-term strategy per product categories and positioning in line with headquarters strategy and local market opportunities
• Manage the marketing mix of the main product categories and build short- and long-term product strategies assuring the profitability of the product range
• Track and analyse main KPIs defined to understand status of each product category. Build understanding of category, development and corrective plans
• Co-create annual marketing plan focusing on the group strategic pillars

• Take care of building healthy condition of each product category by analysing product mix with refer to market share and market growth, including taking decision on product delisting.
• Prepare activation plan (NPD projects - local, export Market) per product category in strong collaboration with Customer Marketing Manager
• Drive and coordinate full process of commercialization of innovations/ new products
• Provide guidance and support R&D and technical team in all actions supporting grow of each product category including benchmarking, competitors & market analysis
• Run annual market share exercise based on market data, analysis of competitors, portfolio management, NPD defining
• Develop, with Technical Advisors, finished goods concepts and support customer marketing to adapt to sales channels.
• Prepare and conduct product trainings for business development team

• As member of the pricing committee, define a value-based pricing strategy per category
• Support customer marketing and KAM in the definition of the pricing for Key Accounts and sales channel
• Provide sales team with tools & rationale for price increase in line with companies' pricing strategy and market trends, assure profitability of the categories

• Collaborate with Supply Chain department to secure availability of products
• Develop packaging for SKU produced locally
• Collaborate to CAPEX initiatives
• Willing to travel 30% of their time

• Managing internal and external customer needs
• Communicating effectively
• Team spirit and active collaboration
• Adaptable to different cultures
• Integrity and ethical sense
• Min 5 years of experience in Product Management in food industry
• Master or Bachelor degree in Product Management, Marketing, or other relevant needed
• Project management skills with strong focus on results
• Ability to plan and execute actions based on business priorities and according to budget
• Good marketing knowledge (theoretical & practical): up to date with the latest developments in the field of marketing.
• Excellent negotiator, ability to influence the team & organization to achieve project.
• Decision maker, resilient strass with great change managements skills
• Able to communicate in an engaging and professional manner
• Self-motivated individual, able to drive projects autonomously.
• Flexible and resilient in a fast-changing environment.
• Down to earth' with a 'hands on' spirit.
• Fluent in English and Polish

Puratos