VP PR & Communications, Middle East Asia and Pacific, MEA APAC - Premium, Midscale and Economy
Accor
- Dubai
- Permanent
- Full-time
- Lead development and execution of MEA APAC communications strategy.
- Set team KPI's.
- Steerco leadership with Global team.
- Preparation and distribution of press releases and announcements
- Communicating to the public, media, key stakeholders and partners through social media platforms, newsletters, presentations, seminars
- Overseeing the quality of printed and online communications including annual report, owners reports, marketing collaterals and more
- Producing internal communications across a range of platforms and outlets
- Managing the distribution of internal news across the organisation
- Developing and maintaining relationships with key media, strategic associations across MEA APAC (traditional, online)
- Execution of brand campaigns to achieve media and influencer coverage.
- Developing and updating media crisis statements and plans
- Maintaining and protecting the group's reputation
- Providing crisis management training to executives and GMs and representing the company during times of crisis as a spokesperson/adviser
- Lead the governance of corporate crisis management for MEA APAC
- Manage LinkedIn profiles of CEO & CCO
- Developing a strategy of Mega influencers (personalities/celebrities etc.) which are hosted per destination, brands, or hotels with the main aim to reach a large number of audiences to promote a hotel, brand or offer.
- Ensure the messaging, profile alignment with the brand is correct.
- Requests are managed reactively for the region and also profiles are reached out to proactively through agencies or direct contact.
- Bachelor's degree in Communications/Master's degree in Business, Hospitality, or relevant fields
- Minimum 15 years of relevant experience in Communications preferably in Hospitality/Travel
- International experience of working in MEA APAC desirable
- Exceptional written, oral, interpersonal, and presentation skills and ability to liaise with senior leaders.
- Innovative thinker with a track record for translating strategic thinking into action plans and output.
- Ability to make decisions in a changing environment and anticipate future needs of the organization.
- Multicultural sensitivity and ability to work with people from diverse cultures.