Manager Loyalty Marketing - Qatar Airways
Talent Pal
- Doha, Qatar
- Permanent
- Full-time
- Identification of potential drivers of customer stickiness and member acquisition, and testing them with customers, thus rolling out the best result
- Defining and setting Network-wide Privilege Club revenue KPIs
- Developing profitable campaigns to drive member revenue and engagement
- Optimization of member acquisition, engagement and retention through the development of segment-specific and/or personalized marketing plans
- Developing and maintaining a highly functional digital marketing infrastructure, as well as a non-digital marketing plan
- Delivery of compelling promotional communications that drive measurable incremental revenue to Qatar Airways and Privilege Club
- Ensuring that the marketing and communications strategy aligns and delivers against the targets and objectives of the Privilege Club
- Management of marketing and segmentation for Privilege Club and drive the future direction of communication for the program
- Technology Innovation: Defining and prioritizing technology requirements for Loyalty Marketing.
- Research, monitoring and reporting on best practices and localization of products based on market needs
- Development, implementation, and continuous evolvement of an effective marketing strategy across all relevant channels
- Development and implementation of a dynamic content management infrastructure to allow for real-time communication with members.
- Launching new communication channels as required
- Managing mobile channel development to create a consistently excellent user experience
- Leading the continued evolution of Social Media as a critical marketing channel for Privilege Club
- Making sure robust tracking, reporting, and analysis are in place to ensure continuous improvements of channel and campaign performance
- Ensuring use of best in class Social Media functionalities for Privilege Club
- Leading the engagement with external stakeholders to ensure adherence to the Privilege Club brand across all communication devices and channels
- Communicating new QR marketing developments in a way that is relevant to business stakeholders
- Management, optimization and delivery of the Privilege Club Marketing budget (almost entirely direct marketing) of USD 2M.
- Delivery of the revenue budget for sale of miles to members directly through the buy / gift / transfer / extend / revalidate of miles, annual revenue target USD 0.5M
- College / University Bachelor’s Degree or equivalent qualification
- A minimum of 8 years of digital & direct marketing and technology experience to cover social media, web analytics, email and mobile marketing
- Proven quantitative, analytic, planning, team leadership and project management experience
- A minimum of 8 years tenure in both technical and commercial roles
- Experience working in the Middle-East and expertise gained through working with multi-cultural customers base
- Cross-functional work experience (Marketing, IT, customer care)
- Experience coordinating complex product development cycles and technology/innovation schedules.
- Strategic and analytical capabilities, ability to effectively interpret data and strong communication and presentation skills
- Good understanding of key trends in loyalty marketing and communications
- Managerial skills - Ability to delegate work, set clear direction and manage workflow.
- Strong mentoring and coaching skills.
- Ability to train and develop subordinate's skills.
- Ability to foster teamwork among team members.
- Experience dealing with loyalty programs
- All internal candidates can only have three active applications at any point in time.
- All internal candidates must have completed a minimum 10 months in their current role in order to apply for a new role
- All internal candidates with an active final warning letter will be automatically disqualified from the recruitment process
- If you are Cabin Crew or Deck Crew(Qatar Airways & Qatar Executive) candidate, you would require NOC to apply for this role.
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