Customer Marketing Manager
Cognism
- London
- Permanent
- Full-time
- Are Nice!
- Are Collaborative. We're in this together!
- Are Solution-Focused. For every problem, we've got a solution!
- Are Understanding.
- Celebrate Individual Contributors.
- Owning our content strategy, the creation of customer content, from written case studies to video testimonials, and more - all the way through to customer approval and publication.
- Proactively sourcing and engaging with customers to participate in advocacy activities and conduct interviews.
- Running campaigns to existing advocates to incentivise further participation in our advocacy programme, as well as review sourcing campaigns for G2, TrustPilot, Capterra, etc.
- Supporting the development and day to day maintenance of our Customer Advocacy Programme.
- Overseeing quarterly press releases of G2 badges and sharing new badges with marketing to be repurposed and updated where appropriate.
- Supporting Sales teams by facilitating customer reference calls with existing advocates
- Helping with retention activities including our annual customer summit event
- Owning the communications of our monthly customer connect newsletters.
- Collaborating with Product Marketing to facilitate quarterly product webinars and with Customer Success to facility weekly training webinars.
- Repurposing existing content to support retention and expansion campaigns to customers.
- Organising and delivering adoption campaigns throughout the customer journey.
- Supporting product release campaigns to inform and successfully enable our customer base,
- Planning and executing targeted expansion campaigns in collaboration with Account Managers.
- Reporting on all advocacy KPIs on a monthly and quarterly basis and tracking success of retention and expansion campaigns.
- Proficiency in using certain systems, Salesforce, HubSpot CMS, Pardot, Goldcast is beneficial.
- Experience in B2B marketing or customer marketing.
- Experience in running retention and expansion campaigns.
- Proven content writing or copywriting experience.
- Eager to learn and work with several tech platforms.
- Comfortable at handling multiple projects concurrently.
- Excellent customer facing, relationship building and internal communication skills.
- Proactive attitude to maximising value out of customer content.
- Aptitude for reporting and analysing content effectiveness.
- Highly organised when keeping track of work in progress and priorities.
- Enjoy collaboration and supporting cross-functional teams.
- Good attention to detail and ability to operationalise campaigns.