Customer Marketing Manager

Cognism

  • London
  • Permanent
  • Full-time
  • 14 days ago
Cognism is a market leader in international sales intelligence. Access to our premium data, has helped a wide variety of global revenue teams change their approach to prospecting, resulting in predictable and prosperous outcomes.Following multiple successful funding rounds and the acquisition of Mailtastic (2020), an email signature solution provider, and Kaspr (2022), a Paris-based sales prospecting tool, there has never been a more exciting time to join us.As we grow, one of our main objectives is to continue hiring individuals, who are both a professional and cultural fit for our Company. Our values are at the core of everything we do!Our people;
  • Are Nice!
  • Are Collaborative. We're in this together!
  • Are Solution-Focused. For every problem, we've got a solution!
  • Are Understanding.
  • Celebrate Individual Contributors.
We are committed to creating a diverse and inclusive global workplace, which encourages you to achieve any goals you may have, while having fun along the way!The Role:As a Customer Marketing Manager, you will operate with a customer-centric and demand generation mindset with the purpose of developing our customer content strategy and supporting activities that drive forwards our key pillars of customer marketing: advocacy, retention and expansion. This cross-functional role will involve you primarily working in close collaboration with our, Customer Success, Product Marketing, Account Management and Demand Generation teams.The ideal candidate will be a well-organised with good attention to detail, can manage multiple projects effectively, can easily adapt to new responsibilities, and is tech savvy.This role will report to the Global Head of Customer Marketing.Responsibilities:
  • Owning our content strategy, the creation of customer content, from written case studies to video testimonials, and more - all the way through to customer approval and publication.
  • Proactively sourcing and engaging with customers to participate in advocacy activities and conduct interviews.
  • Running campaigns to existing advocates to incentivise further participation in our advocacy programme, as well as review sourcing campaigns for G2, TrustPilot, Capterra, etc.
  • Supporting the development and day to day maintenance of our Customer Advocacy Programme.
  • Overseeing quarterly press releases of G2 badges and sharing new badges with marketing to be repurposed and updated where appropriate.
  • Supporting Sales teams by facilitating customer reference calls with existing advocates
  • Helping with retention activities including our annual customer summit event
  • Owning the communications of our monthly customer connect newsletters.
  • Collaborating with Product Marketing to facilitate quarterly product webinars and with Customer Success to facility weekly training webinars.
  • Repurposing existing content to support retention and expansion campaigns to customers.
  • Organising and delivering adoption campaigns throughout the customer journey.
  • Supporting product release campaigns to inform and successfully enable our customer base,
  • Planning and executing targeted expansion campaigns in collaboration with Account Managers.
  • Reporting on all advocacy KPIs on a monthly and quarterly basis and tracking success of retention and expansion campaigns.
Required Skills / Experience:
  • Proficiency in using certain systems, Salesforce, HubSpot CMS, Pardot, Goldcast is beneficial.
  • Experience in B2B marketing or customer marketing.
  • Experience in running retention and expansion campaigns.
  • Proven content writing or copywriting experience.
  • Eager to learn and work with several tech platforms.
  • Comfortable at handling multiple projects concurrently.
  • Excellent customer facing, relationship building and internal communication skills.
  • Proactive attitude to maximising value out of customer content.
  • Aptitude for reporting and analysing content effectiveness.
  • Highly organised when keeping track of work in progress and priorities.
  • Enjoy collaboration and supporting cross-functional teams.
  • Good attention to detail and ability to operationalise campaigns.
We look forward to hearing from you!

Cognism