Consumer Research Manager
Jacobs Douwe Egberts
- Maidenhead, Berkshire
- Permanent
- Full-time
- Collaborate with Marketing to build Research Plans against key objectives
- Write Briefs, gather proposals and select agencies to proceed with
- Ensure delivery of projects is clear, meets business objectives and implications are understood
- Drive Consumer-centricity across the JDE business
- Act as a critical thought-partner to the Marketing team and wider business
- Own our Mental Availability Tracking, including reporting to marketing teams and leadership
- Ensure the business is up to date on latest Macro and Consumer trends
- Manage our Mystery Shopping programme
- Bachelors / Masters Degree or equivalent
- A Passion for Consumer and Shopper Behaviour
- Be a strategic & innovative thinker
- Strong analytical and story-telling skills
- Strong communication skills: able to confidently engage with a broad set of stakeholders & lead external agency partners
- Confidence to present in front of large audiences
- Collaborates well across teams
- Significant relevant experience in relevant scale marketing business - FMCG Marketing or Research Agency
- Experience delivering projects across a wide variety of research methodologies (qual and quant) with a breadth of agencies