E-Commerce Manager
COS
- 上海市
- 长期
- 全职
- Grow the digital business, optimize site experience and drive selling
- Responsible for the Profit & Loss of China Online Business, partner with controlling on annual selling and digital marketing budget and forecast, delivering goals and KPIs.
- Drive the digital marketing, social and paid media strategies in collaboration with Marketing and CRM teams to build brand awareness, acquire new customers, nurture loyalty and maximize revenue and ROAS
- Work cross functionally with marketing team to develop a strategy and execute campaigns with influencers and/ or talent
- Oversee daily team operations, ensuring efficient collaboration and timely fulfillment of individual responsibilities.
- Define the E-Commerce and expansion strategy, driving online selling in China while ensuring the best possible customer experience, in line with the COS global brand vision.
- Lead and develop your team to grow the business, guide through the whole employee life cycle (selection, performance, appraisal, reward, development, exits)
- Collaborate with internal and external partners to ensure operations efficiency and best
- Previous ecommerce experience working in a leadership role within fashion or retail industry
- Excellent English and Mandarin skills, both verbal & written
- Strong salesmanship and passion for digital sales, retail and COS particularly
- Experienced and excellent understanding across all core digital channels (SEO,PPC, Paid Social, programmatic, and affiliates), knowledge of local channels in an advantage
- Has experience from driving digital selling for brand site, marketplaces and social channels in China
- Excellent leadership abilities and with strong track record of leadership experience
- Strategic mind-set with budget management and/ or P&L experience
- Proactive attitude and drive to constantly improve the business and best practice in order to achieve our goals
- Strong communication and project management skills
- 25% staff discount
- physical examination once per year
- 15 days annual leave