Senior Marketing Communications Manager

• To support General Manager for Marketing in strategizing and developing all marketing communication in line with the Polestar & BYD brand positioning.
• To lead and provide innovative marketing strategy and implementation for Polestar & BYD across all channels and touch points to support business objectives for new car sales.
• To enhance brand image and customer perception to increase brand equity and support price premium vs. competition.

• Manage brand positioning to increase the brand power.
• Develop advertising campaigns, media plan, and contact strategy.
• Direct offline and digital media including website and social media strategy.
• Develop and pilot marketing efficiency monitoring, ROI, PDCA.
• Manage and administrate all brand marketing expenses.

• Regularly review and analyze key performance indicators (KPIs) like return on investment (ROI), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
• Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
• Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
• Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.

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