Senior Officer – Agency Campaign Management & Communication

Talent Pro Recruitment Company Limited

  • 香港
  • 短期
  • 全職
  • 21天前
My insurance client is looking for a campaign & event management candidate for one-year contract (highly renewable).Role and Responsibilities:
  • Develop and execute promotional campaigns and incentive programs (e.g. awards, trips, contests) to motivate insurance agency force
  • Derive campaign content and generate ideas for communication collaterals
  • Prepare projection reports and statistical studies for developing incentive programmes to drive business performance
  • Analyze campaign performance metrics and return on investment (ROI)
  • Identify key trends and insights from campaign data to optimize future campaigns and improve overall performance
  • Manage various channels of communications, including intranet, memo, newsletter, social media, email, instant message as the appropriate means for communicating with agency force depending on the nature and context
  • Assist in data mining projects, liaise with different stakeholders to build predictive and segmentation models
  • Develop best practices for data management to minimize operational effort, automating processes where possible
  • Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and / or other requirements.
Minimum Job Requirements:
  • Degree holder in Marketing, Statistics or business related discipline
  • 3 - 4 years of relevant working experience in Marketing campaign, research or data analysis
  • Comfort with data crunching to be able to analyze campaign performance and manage budget, working knowledge on MS Excel preferable
  • Proactive, independent and detail minded with strong interpersonal skill
  • Multi-tasked, resourceful and self-motivated in seeing projects through and possess a strong sense of ownership and passionate to marketing and communication
  • A strong team player, with ability to work in collaboration across teams and departments
  • Active listener – collect feedback collected from agency force / users
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