Senior Officer – Agency Campaign Management & Communication
Talent Pro Recruitment Company Limited
- 香港
- 短期
- 全職
- Develop and execute promotional campaigns and incentive programs (e.g. awards, trips, contests) to motivate insurance agency force
- Derive campaign content and generate ideas for communication collaterals
- Prepare projection reports and statistical studies for developing incentive programmes to drive business performance
- Analyze campaign performance metrics and return on investment (ROI)
- Identify key trends and insights from campaign data to optimize future campaigns and improve overall performance
- Manage various channels of communications, including intranet, memo, newsletter, social media, email, instant message as the appropriate means for communicating with agency force depending on the nature and context
- Assist in data mining projects, liaise with different stakeholders to build predictive and segmentation models
- Develop best practices for data management to minimize operational effort, automating processes where possible
- Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and / or other requirements.
- Degree holder in Marketing, Statistics or business related discipline
- 3 - 4 years of relevant working experience in Marketing campaign, research or data analysis
- Comfort with data crunching to be able to analyze campaign performance and manage budget, working knowledge on MS Excel preferable
- Proactive, independent and detail minded with strong interpersonal skill
- Multi-tasked, resourceful and self-motivated in seeing projects through and possess a strong sense of ownership and passionate to marketing and communication
- A strong team player, with ability to work in collaboration across teams and departments
- Active listener – collect feedback collected from agency force / users
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