Digital Marketing & Communications Manager

• Create communication focus and ensure relevant utilization of communication channels for Industrial Technique Business Area (ITBA) Turkey,
• Manage the websites of the ITBA brands of the Group (creation of local content, translation of new pages, download information and advertising, managing alerts, transmit customers requests, etc.)
• Safeguard the visual brand identity, manage local communication materials suppliers in accordance with company communication guidelines and ensure that all communications and sales promotion materials including design and layout are produced to a high quality and in line with the brand identity guidelines,
• Plan, organize and execute customer, business line and company events together with relevant team (incl. budget and time schedule),
• Manage projects and events with relevant agencies according to agreed time schedules and budget
• Manage social media accounts of the Group brands and strategy planning, increase traffic and improve SEO for websites
• To use the marketing automation system (Marketo) to create a lead, to take an active role in the integration of CRM and marketing automation in the upcoming process; managing campaigns through these systems and making them efficient
• Development and continuous improvement of communication procedures within existing budgets,
• Preparation and management of annual communication plans for all brands
• Develop contacts with trade and local press in order to increase coverage of the company and its products,
• Ensure relevant marketing materials generated such as product catalogue, promotional materials, etc.
• Collaborate with business lines to organize seminars, exhibition, product launches, campaigns and other marketing activities in associated with external agencies,
• Drive customer satisfaction surveys (NPS),
• Support joint projects with Human Resources department linked to Employer Branding and EVP,
• Manage CRM system, ensure to keep the data quality and correctness at high level entered by sales teams, support teams in all processes and lead new integrations together with the global team,
• Ensure cooperation and coordination with product marketing to make the relevant product info is broadcasted to reach the right customers with relevant product applications related content
• To advise on and coordinate internal communications issues through newsletter, employee magazines and internet across business lines, customer centers and divisions.
• To project & manage internal employee magazines / newsletter for CC

Manpower