Marketing Manager, North America Retail

• Leads the marketing activities of the North American Retail Sales Channel; includes but is not limited to the planning, development, implementation, and communication of all campaigns and activations and measuring their effectiveness
• Manages creative and digital marketing agencies with clear and consistent communication, and ensuring projects are within scope and deliverables are on brand
• Drives brand awareness via email marketing, print marketing, sponsorships, influencer marketing, and other avenues
• Frequently communicates to retail stores and sales leaders
• Attends weekly sales meetings to learn sales trends, adjust marketing messages, reports out on campaign results, and provides applicable updates to the sales teams
• Ensures applicable updates are communicated timely through store communications, monthly communications, like a playbook/newsletter, or other applicable avenues
• Assists in creating, attending, and presenting at applicable webinar presentations
• Supports all Retail Meetings
• Assists in creating and providing requested marketing collateral
• Attends applicable Conventions, Trade Shows, and/or Meetings on behalf of SVP North America Marketing
• Collaborates with the Director of Marketing and Sales Leaders to create and implement effective go-to-market strategies for new and existing products, programs and services
• Understands brand, customer, and consumer priorities and uses the planning process to drive strategic alignment
• Recommends SKU assortment priorities, pricing and drives synergies across customers and brands

• Applicable but not limited to POS Pricing, Coupon Strategies, Digital Marketing, and Print Marketing
• Maximizes the distribution of existing products (Grow The Core) and delivers perfect launches of New Product Innovation (Expand for More)
• Develops and oversees implementation of in-store marketing materials , includes but not limited to Point-of-Purchase Displays & Signage, Digital Assets, and Printed Assets

• Creates compelling ads with clear CTAs that directly drive monthly initiatives
• Ensures all creative marketing materials undergo regular review and adhere to brand guidelines
• Oversee the development and execution of an integrated digital marketing strategy that drives customer engagement and lead nurturing, while gathering and reporting meaningful data analytics for future decision making
• Maintains accurate and current content for local search using digital presence platform (YEXT)

• Collaborates with internal teams to update store listings, in-store offers, in-store events, and respond to reviews
• Plans and executes email campaigns and nurture paths to consumers
• Manages segmentation and target marketing through the use of the Email Service Provider (Klaviyo) and Customer Relationship Management (Oracle CE) tools

• Identifies target audiences to devise targeted campaigns that engage, inform and motivate; strategizes with Sales Leaders to determine the best target audiences that align with meeting the sales channel’s product and revenue goals
• Builds and executes consumer nurture paths (i.e. journeys) through marketing automation
• Develops and implements Direct Mail Pieces to consumers
• Maintains consumer databases for Retail
• Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs) and industry benchmarks

• Identifies trends and insights, and optimizes performance based on these insights
• Analyzes and evaluates end-to-end customer experience across multiple channels and customer touch points
• Brainstorms new and creative growth strategies
• Evaluates emerging technologies, provides perspective for adoption where appropriate
• Collaborates with product management, creative and content teams to create integrated marketing programs that drive interest, influence and achieve sales and growth targets
• Works with the education team to develop internal educational content and consumer-facing content
• Communicates asset requests to applicable product and creative teams
• Assists Director of Marketing in executing marketing tests
• Other marketing duties as assigned

• 3+ years experience in related field; experience preferred leading, engaging and developing a marketing team
• Proficiency with Google Collaboration Suite and Adobe Creative Suite
• Knowledge of CRM systems, emailing services, CMS such as Drupal or Wordpress and marketing automation platforms is highly preferred

• Ability to work in a fast-paced environment and adapt quickly to change, demonstrates learning agility with desire to grow and develop
• Leverages creative thinking, problem solves and generates successful solutions
• Ability to build credible, effective relationships with stakeholders and hiring managers
• Team player with a growth, development and challenge accepted mindset
• Excellent verbal and written communication and interpersonal skills
• Strong analytical and reporting skills
• Strong decision making skills
• Strong customer focus with professional presence
• Strong organization and prioritization skills
• Creative and strong project management skills
• Self-directed, motivated and the ability to organize and prioritize multiple tasks and projects

• Must be able to communicate effectively with employees through multiple forms of technology with telephone and computer. Must be able to receive and convey information.
• The person in this position needs to occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time.
• Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.
• Occasionally moves sewing machines weighing up to 30 pounds across the office as needed.

SVP Worldwide