Field Marketing Executive (Flemish Speaker)
Silverfin
- Gand, Flandre-Orientale
- CDI
- Temps-plein
- This is a Flanders-focused marketing role (our most mature market, see chapter above) and thus this type of work will always be present in your planning. Both for hosted events as well as 3rd party events. (to be clear this does not mean your physical presence is required at all events, it's more about the preparation and coordination ahead) Events will often form the momentum/capstone of your marketing campaigns.
- Fast Forward Flanders (>450 accountants attending and still growing) being the most important event, the work on this event takes a lead time of 6 months every year while simultaneously working on your other campaigns and projects.
- Coordination of events means also managing the budget and working with legal on reviewing agreements with event agencies, partners, venues, etc.
- The ability and experience to work under pressure and face deadlines that cannot move, because events happen on the dates communicated to customers. They can't be pushed forward.
- Working with playbooks, checklists, budget files and our project management tool called Monday, planning sheets, holding presentations to internal stakeholders, pitches, etc.
- Finally have a creative mind but without sacrificing being very meticulous on maintaining documentation and project management skills. No concessions on this latter part can be made.
- Manage the marketing budget for Flanders
- Creating content for campaign activity e.g. landing pages; emails; blogs; social media posts; web pages; customer stories
- Skills to copywrite, edit and review are important. Not only for the content you will need to create yourself but also when working with 3th party content providers.
- Organising logistics and content for events e.g. webinars, roundtables; conferences, tradeshows, etc.
- Monitoring social media platforms and managing replies, shares, and posts
- Maintain campaign reporting and activity calendars for the team e.g. pipeline creation, campaign effectiveness, budget tracking, website performance, etc.
- Devise and create and end-to-end execution of integrated campaigns including campaign strategy and all assets required (social posts, blogs, testimonials, webinars, videos, etc.)
- Kick-off/ brief campaign to Sales, CS, and product stakeholders
- Debrief & report campaign results to Sales, CS, and product stakeholders
- Track and analyse the effectiveness of marketing campaigns and initiatives.
- Manage external agencies for video content production, hosted event production, translation, stand building, copywriting, paid media, etc. (we keep a balance between insourcing & outsourcing marketing tasks depending on additional bandwidth or expertise needs.)
- Set up landing pages, forms, workflows and submit mass emails
- Frequent syncs with sales, product, and customer success colleagues or managers in order to run campaigns/events with stakeholder buy-in
- Bachelor/Master in Marketing and proven B2B marketing experience (1y-3y).
- We're looking for a self-starter with a real hands-on and go-getter attitude, with eagerness to deliver results and a get-things-done mindset.
- Event planning and coordination
- Marketing budget management
- Devise, create, execute and report on marketing campaigns or event activities
- Strong planning & prioritising skills. Organised (KANBAN), punctual (Deadlines), and meticulous (Quality).
- Flemish (Native) and English (Fluent)
- Knowledge of French
- Salesforce: create campaigns, dashboards, and reports for your campaigns
- Hubspot - emails, landing pages, segmentation
- Tools like “Monday”, “Slack”, “Google Drive/Docs/Sheets”, “Canva”, “Eventbrite”
- Paid advertising campaign experience on LinkedIn
- Comfortable running webinars/podcasts using our in-house Silverfin studio facility (cameras, mics, etc).
- The opportunity to help build a fast-paced and internationally growing Fintech Company, proudly part of Visma - the European leader in mission-critical cloud software
- Regular team activities during and after work
- Collaborate with a team of dedicated professionals, passionate about what they do, in a dynamic and evolving environment.
- Monthly Company-wide Wellbeing Days off (Reviewed Annually)
- Growth opportunities and personal training allowance
- Cool office spaces in Belgium (Ghent), UK (London - Old Street / Shoreditch), Netherlands and Luxembourg
- Fair salary package, lot's of flexibility, and great additional benefits
- Endless supply of excellent coffee, snacks, fresh fruits and … drinks to finish the week