Senior Marketing Automation Consultant - Helsinki

Columbia Road

Helsinki
Vakituinen
Täyspäiväinen

18 päivää sitten
Hae työhön helposti

As a marketing automation consultant, you'll be driving business impact for our clients by combining your business understanding with hands-on technical skills. You’ll get to work at the heart of digital sales, from getting an understanding of the business challenges to planning, building and executing successful marketing automation solutions and activities.Who we arebuilds seamless and commercially effective customer journeys that create impact. We help our clients get more revenue and more customers, but also to sell better. We are proud of the high customer satisfaction we have achieved as a result of focusing on people and creating concrete, measurable business impact for our clients every day.Our tight-knit team consists of business consultants who understand software and of highly talented business-driven design and technology specialists.As a community-led company, we believe in giving a lot of responsibility and freedom to our employees. Instead of line managers and red tape, we offer the tools and resources to all Roadies to make the best possible decisions for their own job and for our community. We offer you a diverse and inclusive workplace, and our extensive onboarding and your fellow Roadies will ensure that you’ll feel comfortable from day one.The job & what you’d be working onWe are looking for tech-savvy marketing automation consultants with an innovative mindset toward generating growth for our customers.As a marketing automation consultant, you are in a key role in planning and executing impactful marketing automation activities, such as lead acquisition, nurturing, upselling, and customer activation.You are hands-on in implementing and operating marketing automation platforms including designing customer journeys, creating complex automations, personalisations and system configuration.You are designing and implementing customer data architectures and deriving business insights from complex data, while endlessly driving to improve the customer experience at all stages of the customer journey.You’ll be in a key role in solving our customers’ business challenges with your analytical mindset and excellent business understanding. You can bring clarity to uncertain and chaotic situations. You are ambitious and results-oriented in everything you do, but at the same time, you have a humble attitude to learn new skills and are willing to develop our Roadie community to success together.To be successful in this role, we require you to have professional proficiency in written and spoken Finnish and English. You may need to write and manage content for Finnish-speaking audiences in this job.We are a flat organisation and we don’t have any managerial positions. Seniority means that the more experience you have the more you get to take responsibility for your projects, coach other Roadie consultants, and participate in our competency-specific task forces, account management, and framing our sales offering.RequirementsSkills and experience we expect you to have:

Marketing automation: Extensive operational experience from creating complex automations, personalisation and system configuration in platforms such as Salesforce Marketing Cloud, Marketing Cloud Account Engagement (Pardot), Hubspot, Adobe Marketing Cloud/Marketo, Dynamics 365 Marketing, Eloqua, and/or Exponea/Bloomreach. We also value experience in hands-on implementation of marketing automation tools.
Data management: Designing customer data architectures, integrating and utilising customer data from various sources, e.g. CRMs, CDPs, and/or DMPs.
Tech-savviness: Interest and ability in resolving technical challenges, understanding and discussing the technical side of MarTech tools in cross-competence teams
Business mindset: Analytical and curious mindset, ability to see outside the box. Capability to quickly identify business challenges and opportunities, and create an actionable plan for solving them. Skilled in communicating clearly about complex issues to C Suite level audiences as well as to technical teams
Languages: working proficiency in Finnish and English

Additionally, we highly value any relevant additional skills, such as:

CRM tools, e.g. Salesforce, HubSpot and/or MS Dynamics
Digital advertising, e.g. Google Ads, Meta Ads, LinkedIn Ads and/or Adform
SEO, content and technical
Tag management, e.g. Google Tag Manager
CRO and/or A/B testing
Front-end development, e.g. HTML, CSS and/or JavaScript
Service-, UX-, and/or graphic design
Copywriting and content strategy
Sales development & sales processes
Consulting experience

Recruitment processOur recruitment process typically involves 2-3 interviews where we learn about your skills and what motivates you. You'll discover more about Columbia Road and meet various Roadies along the way. After our discussions, we'll reach out to your chosen references. We look forward to hearing from you soon!Benefits

A community-led organization with a high level of autonomy
As a Columbia Road employee, you have the option to buy stocks of the company through the common employee share program
A yearly bonus based on company performance (equal to all full-time Roadies)
Recurring training and learning sessions to support your professional growth
A diverse, equitable, and inclusive workplace
Offices in downtown Helsinki (with gym and pool) and Tampere
Pick the laptop, phone of your choosing
Extensive health care services, including dental and mental health
Insurance for travel and free-time
Lunch benefit
Phone benefit
Weekly breakfasts and healthy daily refreshments
Flexible vouchers for sports, culture, commuting, and massage
Option to have a bicycle salary alternative as a part of total compensation
Recurring Roadie-ideated events and activities
Childcare services when your child falls ill
A possibility to book the office for private events during the weekends

Diversity, equity, and inclusion are at the heart of our essence and everyone at Columbia Road is committed to these values. Currently, we have over 20 nationalities working in the company and we come recommended 4,7/5 on Glassdoor. Visit our to get to know us better.

Columbia Road