Head of Marketing Southern Cluster
Baxter
- Madrid
- Permanente
- Tiempo completo
- Act as primary Southern cluster contact point for marketing Europe
- Establish and lead regional strategy and business focus areas, ensure country alignment to regional strategy/priorities (eg launches, business/product positioning and messaging), course correct in a timely manner if needed
- Own launch execution readiness, effectiveness and compliance, identify root causes behind gaps in new launch performance and drive enhancements to plans
- Analyze cluster and country business performance and recommend enhancements or corrective actions to plans and capabilities
- Lead cluster-wide activities (campaigns, congresses, peer-to-peers, market development) and lift / shift positive successes across markets to drive profitable revenue growth
- Articulate cluster needs, Voice of Customer (internal/external) and market intelligence to GBU and/or to relevant regional/country stakeholders
- Liaise effectively with Kidney EMEA team and countries and across multiple functions such as Commercial Excellence (incl Pricing), Finance, Regulatory Affairs, Advocacy, Market Access, Medical, Supply Chain, and Training
- Gather cluster inputs for Target Product Profiles (TPP) and coordinate financial business case process
- Provide data and insight, make recommendations for on-market product introductions (expansion) and effectiveness to optimize the portfolio in-country growth and profitability
- Supports quality growth of key revenue generators in WEU region with specific focus on remote selling and driving product penetration, routine-use as well as new product introduction with digital formats leveraging its strong differentiation. Helps ensure best of class launch execution.
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Guide countries in development of the annual commercial BaxP plan that is aligned to the regional segmentation framework.
- Build lasting relationships with key opinion leaders and gain insights from them for use in developing novel segmentation, targeting and positioning of the products
- Provide product, technical and competitive knowledge to increase competency and effectiveness of country marketing teams, sales representatives and distributors
- Ensure adherence to pricing strategies for assigned product lines
- Extensive Marketing/Commercial experience in the Medical Device/Pharma industry required; familiarity with Surgery and/or Operating Theatre environment Nephrology is a clear advantage
- University degree: Master’s/ PhD degree, MBA is a plus Demonstrated record of success in driving new product sales
- Background in strategic planning and business development helpful.
- Preferably training and experience in Digital Marketing with performance history
- Analytical skills with business acumen: Strong strategic thinking coupled with strong execution skills
- Top communicator, influencing, negotiation and collaboration skills as well as critical thinking & project management skills cross-culturally
- Proven track record of operating successfully in a matrix, cross functionally and in geographically disperse team environment
- Ability to embrace and adapt to change, to manage and succeed in ambiguity Knowledge in various of the following disciplines:
- Market Research, Segmentation, Targeting and Messaging, Digital & Interactive Marketing, Brand Management, Pricing and Value Messaging, Decision Analytics, Executing Strategic Plans.