Content Specialist

• Develop plans for generating meaningful content to drive increased traffic, engagement, and brand visibility, in line with customers characteristics and online preferences.
• Conceptualise and plan for digital content storyline and layouts for various channels ensuring content remains fresh and exciting.
• Brainstorm, design, and deliver content in different forms including video, photographs, social, written, etc.
• Produce general copywriting for Sun Bet’s website and blogs including:
• Copywriting for consumer and corporate website.
• Promotional website content: promotions, events, advert banners, and special offers.
• Promotional copy for Sun Bet’s emails.
• Social media content – organic and paid.
• Promotional and enticing copy for online advertising campaigns (e.g. Google Adwords, Facebook Ads)
• Attends occasional events to support real-time and wrap-up coverage.
• Develop and upload content to social platforms: Facebook, Instagram, YouTube, Twitter, LinkedIn.
• Develop and upload content to digital paid media platforms: Google Search, Google Display
• Develop and upload dynamic content (specials, events, and promotions) to the Sun Bet website.
• Proof-read and edit content for various platforms.
• Review and optimise the ongoing performance of all content using key SEO strategies and tools to ensure growth.
• Own the photographic e-commerce assets and image library including renaming, resizing, and uploading images from photoshoots.
• Facilitate the image editing process, including retouching, and resizing with speed and accuracy.
• Work with editors, producers, and other designers to resolve technical and/or design issues.
• Correspond and obtain approvals on final content, against brief
• Be an ideas bank of innovation and concepts to be used as a foundation for content for various online channels in line with business requirements.
• Perform content audits.
• Commission, edit, and proofread content ensuring it meets style, tone, and marketing message requirements, as well as reflecting the Sun Bet brand.
• Co-ordinate the online community content and reputation management for Sun Bet, engaging with communities across all social platforms; Adobe social listening, tracking, and tagging and respond to complaints, inquiries, and comments through Adobe Social.
• Complete monthly content and social (organic and paid) reports, including the analysis and ROI of relevant content aimed at specific channels and market segments.
• Maintain an extensive digital and physical collection sample archive.

• 3 Year Bachelor’s Degree preferably in marketing, communication, English or journalism.
• Copywriting certification.
• GAIQ certification is an advantage
• A minimum of 3 years’ experience marketing with experience using one or more digital content management systems (Adobe Experience Manager, WordPress, etc.)
• Experience co-ordinating and managing suppliers and an outsourced content team.
• Knowledge/ability to use a social media scheduling tool.

• R 612 600 per annum.

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