Digital Strategist & Portfolio Lead
Zenith
- Sandton, Johannesburg
- Permanent
- Full-time
- To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
- To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
- To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
- To demonstrate real passion, care and vision for the brands in your portfolio.
- To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities.
- To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards.
- Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
- Manage the portfolio’s digital planning and digital planner.
- Refine and ensure the smooth running of digital operations across the account.
- Ensure budgets are properly managed and financial losses mitigated due to under or overspends.
- Maintain highest taxonomy standards.
- Work with the Head of Digital at Publicis Media, to develop and arrange training for the Zenith team.
- Drive the client’s digital transformation journey in Personalization @ Scale and their path in ecommerce.
- Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
- To input, inform and report to the regional and global teams on all digital requirements.
- To grow the strategic reputation of the agency by delivering world-class strategic excellence.
- To produce at least one thought-leadership article per annum.
- Attend key strategic briefings, status meetings, integration meetings with agency partners
- Produce and present media strategies
- Prepare and deliver insights decks on consumer and media trends, digital landscape, COVID impact and eCommerce landscape - in partnership with the Research & Insights team and the Head of Digital for Publicis Media.
- Share pertinent and relevant insights reports, from anyone of our long list of resources.
- Be present and on time, to all required meetings.
- Work collaboratively with our colleagues, global teams and creative agency partners.
- Review and direct all offline and online media outputs.
- Collaboratively work with and direct the digital media planners, campaign managers, DV360 and search specialists.
- Work collaboratively within the Digital Advertising Operations and Buying process - write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.
- Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
- Update monthly forecasting reports.
- Ensure the Mediatools platform is kept up to date and digital integrations are added and maintained.
- Keep your Google, Facebook, Twitter and any other required media owner certifications up to date, and participate in required training sessions.
- Ensure that your time sheets are maintained and timeously updated.
- A marketing / media / communications degree, diploma or certificate
- Google Fundamentals of Digital Marketing
- Google Analytics
- Google Ads Video
- Google Shopping Ads
- Google Display Ads
- Google Ads Search
- Facebook Blueprint Planning
- At least 7 years of digital media strategy experience