Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.The PositionManager – Digital Marketing Analytics (d/f/m)Roche India – Roche Service & SolutionsChennai or HyderabadA healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.That’s what makes us Roche.Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.Your OpportunityYou will lead and provide technical guidance to a team of analytics professionals, emphasizing the strategic integration of analytics to achieve business goals in Marketing and Digital Business. This role involves fostering strong connections with Marketing and Digital Business Leadership to consult on the optimal utilization of analytics. The focus is on leveraging analytics for informed decision-making and optimizing digital marketing strategiesYou are responsible to analyze and derive actionable insights from digital marketing channels, leveraging tools like Google/Adobe Analytics, social platforms, and email campaigns and provide recommendations and insights to optimize email campaign design and target audience engagementYou have to collaborate with affiliates, offering strategic insights on leveraging analytics effectively in campaign strategies and assist affiliates in enhancing digital readiness through data-driven approachesYou are responsible to evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency, spearhead technology and innovation initiatives within the Digital Marketing team, aligning with both immediate and long-term requirementsYou have to partner with Business Partners to define key metrics and outcomes for technology aligned with business objectives, address technical queries and requests from team members and stakeholders, manage multiple analytics projects concurrently based on business requirements and lead important initiatives for the growth and development of the GATE teamWho you areYou holds a bachelor’s or Master’s Degree (computer science, engineering, or other technical disciplines) with minimum 6+ years of experience in technology, analytics, or consulting, with a focus on digital marketing analytics, minimum of 5 years of experience specifically in digital marketing technology, preferably within life sciences or healthcareYou are proficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting toolsYou have expertise in utilizing analytics platforms, including Adobe Analytics and Google Analytics and have familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing. Proficiency in tools such as Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google OptimiseYou have knowledge of regulatory compliance requirements and regulationsYou demonstrated coaching and mentoring skills, providing timely and actionable feedback to the team, strong analytical and problem-solving abilities and effective team player with the ability to meet deadlinesWho we areAt Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.Roche is an Equal Opportunity Employer.
