Responsibilities1. Assist in the formulation of strategies to build a lasting digital connection with consumers2. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)3. Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness4. Be actively involved in SEO efforts (keyword, image optimization etc.)5. Prepare online newsletters and promotional emails and organize their distribution through various channels6. Provide creative ideas for content marketing and update website7. Collaborate with designers to improve user experience8. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)9. Acquire insight in online marketing trends and keep strategies up-to-date10. Maintain partnerships with media agencies and vendorsRequirements and skills :1. Proven experience as Digital Marketing Executive or similar role2. Excellent understanding of digital marketing concepts and best practices3. Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM4. Working knowledge of ad serving tools (e.g., DART, Atlas)5. Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)6. Skills and experience in creative content writing7. Analytical mindset and critical thinking8. Excellent communication and interpersonal skills9. MBA in marketing or relevant field (ref:updazz.com)