Commercial Director - FMCG

• Developing and executing commercial strategies that align sales, marketing, and business objectives, with a keen eye on financial targets and market trends

• Revenue growth and business development to expand the company's market share and recruit newer customers

• Financial analysis and performance including analyzing sales data, market trends, and financial reports to make data-driven decisions and enhance performance.

• Develop and manage commercial agreements with customers and vendors, including pricing, terms, and conditions

• Working with profit targets to set pricing strategies, optimize margins, and ensure sustainable profitability

• Conducting competitor and market analysis to identify trends, assess opportunities, and drive product/service improvements.

• Building and implementing customer satisfaction programs to enhance client retention and brand loyalty

• Identify and assess new business opportunities to diversify the company's revenue streams and improve its market position.

• Leading and motivating the commercial team (Sales & MKT), providing mentorship and guidance to drive excellence

• Implementing strategic training programs and supporting the team's professional growth.

• Make recommendations on building and managing the organizational structure of Marketing, Sales, Trade MKT, I&S, SO including: title, position, needed headcount, salary frame, bonus & allowance policies

• Make decision on recruitment, rotation, termination with Marketing, Sales, Trade MKT, I&S, SO from ASM level down

• Approve annual sales targets in or exceeding plan if getting consent of Deputy General Director - Finance & Service

• Approve sales policies, promotion by product within budget, brand marketing advertising expenses in plan if getting consent of Deputy General Director - Finance & Service

• Sign contract with partners in Sales, marketing, cooler/freezer management

• Strong understanding of sales, marketing, and business development principles and best practices

• Demonstrated track record of driving revenue growth and achieving commercial targets

• Solid knowledge of performance reporting and financial/budgeting processes

• Demonstrated success in a senior commercial leadership role, 5-7 years of experience

• Proven track record of achieving targets, driving revenue growth, and expanding market share.

• High levels of experience in sales and/or marketing, as well as managing relationships with important clients and stakeholders.

• Strong leadership and management skills, with the ability to motivate and inspire teams towards shared goals and objectives.

• Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, partners, and internal teams.

• Skills of setting up, consulting on strategy & management according to objectives / plans.

• Strong negotiation skills, with the ability to develop and manage commercial agreements with customers and vendors.

• Having strategic vision, planning to run the entire business operations professionally and decisively

• Ability to organize and exploit resources (finance, human resources, other assets) effectively

• Being decisive, consistent, adventurous.

Argyll Scott