Regional RMG manager - North & Center

Heineken

Ho Chi Minh City
Permanent
Full-time

1 month ago

Main Job Purpose:

This position is to drive Revenue & Margin growth in Heineken Vietnam in consumer & customer centric

way.

This role partners with the Revenue Management APAC in the design & implementation of RM (Revenue

Management) methodology and tools, capability across Sales and Marketing team to identify Revenue
opportunities across the following but not limited to:
o Brand Portfolio Pricing (including pricing strategy and execution etc.)
o Price pack architecture (OBPPC, etc.)
o Value Chain Management

Responsible for RM opportunity identification & implementation on strategic pricing, designing packs

price architect (OBPPC), and managing the value across the value chains

Lead Pricing agenda of Heineken Vietnam

Job detail:

Analyze and make recommendations of portfolio management to maximize revenue and profit. This

includes working with Commercial team on long term innovation pack/price architecture with a total
profit pool lens

Conduct business analyses & generate insight for, a) identification of NR (Net Revenue) opportunities

within channels x regions to be executed within the year; b) implementation tracking for ongoing project
reviews

Develop appropriate RM dashboards and tracking methodologies for top management, country

leadership & commercial teams

Build and track pricing Pulse in the market with consumer, trade and ex-brew price of Heineken and

competitors
Key Relationships:

Revenue Management Leader - APAC/ RM Managers & Business Analysis Team Members
Head of Sales, Finance partnering
Brand/Trade Marketing & Commercial Team Leaders

Experience & Qualifications:

3-5 years of relevant work experience, with senior analyst or managerial level
Commercial experience in consumer goods (Trade Marketing, CMI, Cat Management, Sale analytics,

Revenue Management)

Applying business insights & analytics to achieve business objectives
Solid Analytical (excel, macro, Power BI) skills
Revenue management experience preferred in the consumer goods industry
Understand the context, applying critical thinking and present the solution thoroughly

Skills:

Understanding key elements of revenue management (Pricing strategy, price pack architecture, value

chain)

Ability to structure work-streams overcoming ambiguity (e.g lack of availability of complete data sets)
In-depth experience in working with data, category & market data to identify commercial opportunities
In-depth understanding of various analyses tools (macro, excel etc), techniques (price elasticity, cross

elasticity,...)

Delivering the analyses & recommendations in an FMCG context through impactful partnerships &

ownership from brief to delivery

Growth mindset with can do attitude.

Heineken

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