Digital Marketing Specialist
VisionPoint Marketing
- Raleigh, NC
- Permanent
- Full-time
- Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for VisionPoint’s clients.
- Execute advertising campaigns for multiple clients, across digital marketing channels within your designated specialty which may include:
- multimedia/programmatic media (StackAdapt, YouTube, etc.)
- SEM (Google Ads, Bing Ads, etc.)
- social media (Facebook Ads, LinkedIn Ads, etc.)
- Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports.
- Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance, making optimizations to constantly improve campaign performance.
- Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels.
- Bachelor’s degree in Marketing or a related field, or equivalent experience
- 2+ years of experience in a comparable role is preferred
- Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
- Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
- Strong verbal, written and interpersonal skills.
- Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.
- Passion to deliver work that’s excellent and efficient.
- Ability to effectively plan, anticipate and take proactive, appropriate action.
- Thirst for knowledge and passion to learn and grow in your area of expertise.
- Sense of ownership and accountability to the goals, the client and the team.
- Willingness to actively contribute to VisionPoint’s