Strategist - Social

VIA

  • Portland, ME
  • Permanent
  • Full-time
  • 27 days ago
  • Apply easily
Role – Strategist – SocialLocation – Portland, MECompany – The VIA AgencyVIA is an employee-owned creative agency based out of Portland, Maine. Through bold creative ideas and compelling strategy, VIA helps clients find their way to value creation, whatever it may mean for them. For 30+ years, we have found creative solutions to complex business challenges facing some of the best known brands in the country. We like to say VIA was “born in 1993 and reborn every year since.” That means we’re always looking for new and novel ways to approach our craft – whether that’s shaking up team structure, working in person, embracing a four-day work week(!), or turning over the ownership of the agency to our employees.Overview –As a Strategist, you are responsible for deeply engaging with your client’s business to understand their goals and challenges, as well as help them see around corners. Through deep research into consumer behavior, industry trends, competitive know-how and current events, you’ll derive insights that guide creative solutions to business problems.This role will have an emphasis on Social Strategy and will be a part of our Social Practice here at VIA. This means developing social strategies in conjunction with our Head of Social for a range of clients, large and small. You’ll provide expertise across platforms on best practices, create new best practices by exploring innovative uses of those platforms, and help guide teams towards bringing creative ideas to life in the social space.VIA’s Strategists wear many hats, working across multiple clients and projects, collaborating closely with creative teams, business management, and other folks on the strategy team. If you like to solve interesting problems, separate the signal from the noise, explore new ways to harness data and apply that knowledge in a fast-paced environment in beautiful Portland, Maine, we should talk.Responsibilities –
Strategy
  • Become your clients’ right-hand, making their goals yours (and your perspective on their goals the smartest part of their day). Relentlessly add strategic value that results in long term, substantive relationships and business outcomes that exceed expectations.
  • Obsess over your clients’ brands, their competitors, our industry and everything that impacts those things—whether it’s the weather in Shanghai or something that Elon Musk tweeted overnight. Turn your findings into clear perspectives on business impact and potential opportunities.
  • Become a wealth of clear direction and inspiration to creative teams. Partner with creatives to concept and build out ideas that thrive in relevant media environments and draft off cultural trends.
  • Craft and deliver compelling, strategic presentations that move our clients’ and our own businesses forward.
  • Above all else: Be a key player in our quest to develop the smartest, most creative work in the world. (What, like it’s hard?)
Social Practice
  • Join forces with our Head of Social to create airtight social strategies that help brands tell their stories authentically and compellingly across relevant platforms
  • Be a nonstop scroller: constantly monitor social media platforms to keep agency on top of trends, evolving capabilities, best practices and how other brands are breaking through
  • Become an asset to our creative teams as they develop work, inspiring them to think social-first and push past platform conventions
  • Partner with Head of Social and internal social team to grow and manage Agency channels – Instagram, Linkedin and TikTok
Qualifications –
  • You’re a whip-smart, culture-obsessed problem solver with 2-4 years of experience in a brand strategy or social strategy role in advertising, branding, marketing or a similar field
  • You’re equal parts social butterfly and great listener—you invite conversation anytime, anywhere, with anyone, and no word is ever wasted
  • You’re doggedly curious and are never satisfied with the obvious answer — you’re the Indiana Jones of deeper, smarter, better and more irresistible insights
  • Your analytical skills are matched only by your storytelling skills: you naturally spin complex information into inspirational gold, because you know data is only as strong as its delivery
  • You’re very online — so you’re the first to know about all things digital media, the latest social trends and platform best practices
  • You’re as much a creative as you are a strategist — you’ve mastered how to evaluate and elevate the former so you can deliver even better on the latter
  • Your presentation skills are top-notch—you’re magnetic, captivating and confident whether you’re in a room of coworkers or a room of C-suite executives. Extra points if you ever took improv classes.
  • “That’s not my job” is not in your vocabulary: you’re adaptable and willing to take on whatever it takes for the betterment of the team and projects
  • You’re open to travel
  • Non-negotiables: You have a positive attitude, you’re poised, and you’re a generally excellent person to hang out with (because we’ll be hanging out a lot)
Benefits –
  • Medical, dental and vision
  • Unlimited PTO
  • Hybrid work schedule
  • 4-day work week
  • Paid parental leave
  • 401k
  • ESOP participation
  • STD
  • LTD
  • Life insurance
  • Pet insurance discount
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