Social Media Marketing Manager
Cannabis Employment Professionals
- New Brunswick, NJ
- $75,000-85,000 per year
- Permanent
- Full-time
- Develop and execute comprehensive marketing plans to drive brand awareness, customer acquisition, and retention for the cannabis dispensary, T-Mobile services, and payment processing divisions.
- Collaborate with cross-functional teams to create compelling marketing campaigns, including but not limited to digital advertising, social media, email marketing, events, and promotions.
- Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, leveraging insights to optimize marketing strategies.
- Manage the creation of marketing collateral, including website content, print materials, signage, and promotional materials, ensuring alignment with brand guidelines and regulatory requirements.
- Monitor and analyze marketing performance metrics, providing regular reports and insights to stakeholders to evaluate campaign effectiveness and ROI.
- Stay informed about industry developments, emerging trends, and regulatory changes relevant to the cannabis, telecommunications, and payment processing industries.
- Cultivate relationships with external partners, vendors, and influencers to enhance brand visibility and drive strategic partnerships.
- Coordinate with external agencies and contractors as needed to support marketing initiatives, ensuring deliverables are completed on time and within budget.
- Act as a brand ambassador, representing the company at industry events, conferences, and networking opportunities.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred but not required.
- Minimum of 3-5 years of experience in marketing/ social media roles, with a demonstrated track record of success in developing and executing integrated marketing campaigns.
- Experience working in highly regulated industries such as cannabis, telecommunications, or finance is preferred.
- Strong understanding of digital marketing platforms, analytics tools, and best practices.
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with diverse teams.
- Creative thinking and problem-solving abilities, with a keen eye for detail and a passion for innovation.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.