Head of Growth and Demand Generation
Deque Systems
- Herndon, VA
- Permanent
- Full-time
- Innovation with results that matter
- Deliver what you promise
- Can-do attitude
- Open, direct & respectful communications
- We care deeply
- We practice humility
- Oversee all aspects of the funnel - from demand creation, qualification and demand capture.
- Own the development of campaigns to support net new pipeline creation across new logos.
- Drive customer expansion campaigns to support upsell and cross-sell motions by developing programs aligned with the customer lifecycle, generating pipeline and creating interest.
- Interlock with regional marketing and sales stakeholders to align global campaign creation and execution in support of core markets across EMEA & APAC regions.
- Be the voice of the GTM funnel and lead the marketing to sales handoff,
- Contribute to the development of impactful market narratives and related messaging/content, leading seamless integration into multi-channel campaigns.
- Track and measure the performance of all marketing activities and develop reporting of key metrics to stakeholders.
- Collaborate with VP marketing and leadership to determine the correct talent, outsourced agency and tech mix; optimize costs while delivering growth.
- Staying up-to-date on the latest marketing trends and emerging technology changes to evolve our tech stack and make recommendations to drive efficiency and insight.
- Foster a culture of collaboration and innovation across the GTM team.
- Be the creative marketer leader who can adapt to the pace of the business.
- Advanced proficiency in Hubspot and Salesforce.
- Ability to be scrappy with data and analytics and develop dashboards in Looker (or similar tools); convey a data story to drive meaningful change and impact.
- Experience with marketing tools that support ABM (ie. 6Sense or similar) paid search and social, and programmatic marketing.
- Experience leading and managing a high-performing marketing team.
- A deep understanding of the enterprise B2B marketing landscape and the latest demand generation best practices targeting technical buyers.
- Excellent communication, presentation, and interpersonal skills.
- Passion for Deque’s mission and a strong desire to make a significant impact.
We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.Job Location
- Remote
- Apply by submitting your resume and a cover letter. Applications without a cover letter will not be considered.
- Explain your interest in joining Deque and how you align with our Core Values
- Depict key attributes that differentiate you as a candidate