Coordinator, Social Media
- New York City, NY
- $65,000-70,000 per year
- Permanent
- Full-time
- Work with the Associate Director, CDCO and (currently vacant) Digital Marketing Specialist to build a social media strategy that is in line with the organization’s full comprehensive digital strategy to help bring our programs and messaging to all of our social media platforms
- Work with Spence-Chapin staff to schedule and record videos for social media campaigns on all of our platforms
- Track social media KPIs and work with the Digital Marketing Specialist and Associate Director to make suggestions for changes based on the data
- Monitor trends in social media platforms and analytics tools and tactics to keep Spence-Chapin’s content and strategies current and engaging
- Research new hashtags and campaigns we can connect with to increase and grow our reach
- Take photos and videos for social media at live events held by our different program areas and Development Team throughout the year
- Manage social media interactions by monitoring and responding to comments, DMs, and mentions, in coordination with Associate Director and Senior Director
- Explore and cultivate digital partnerships with other organizations, companies, and influencers to increase our reach and elevate our brand
- Additional marketing-related tasks and assignments as needed by the department
- Digital Marketing or Digital Communications degree or equivalent experience
- Minimum 3+ years’ experience in building and growing a brand through social media and managing a social media calendar for scheduling/posting
- Experience managing social media for a non-profit and/or in and/or knowledge of adoption and adoption-related issues a plus
- Expertise in social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) and their management (Hootsuite, Meta Business Suite, Later, etc.)
- Advanced knowledge of social media data analytics
- Advanced knowledge of Canva
- Familiarity with basic graphic design in Adobe Creative Suite
- Familiarity with basic photo editing, video editing a plus
- Demonstrated experience in creating and implementing successful social media strategies
- Familiarity with mass email marketing campaigns and strong knowledge of their platforms (Mailchimp, Constant Contact, etc.)
- Strong critical thinking skills
- Exceptionally creative and forward-thinking
- Ability to work independently and collaboratively
- Ability to multitask
- Incredibly detail-oriented
- Excellent time-management skills
- Highly organized and productive
- Possess a go-getter attitude and strong initiative
- Ability to successfully complete multiple and simultaneous projects and tasks
- Passion for Spence-Chapin’s mission and familiarity with our work